It’s time for a change

REaD Group is an award winning independent data communications agency.

We allow brands to grow by communicating with customers as individuals. We use the largest and most comprehensive database in the UK to help our clients to communicate with customers and prospects as individuals.

We combine data, data hygiene, insight and expertise  to provide solutions that drive  data led marketing and creates more valuable relationships.

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Data

The largest, most comprehensive collection of opt-in marketing data in the UK.

Always on, always being updated and always available. We believe that every customer and prospect is an individual and should be treated accordingly.

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Engagement

Building more profitable relationships is built on truly understanding who your customers are.

At REaD Group we can deliver a breadth of understanding that will allow you to have a genuinely intimate understanding of what these people want, when and how. In todays’ world having a bespoke solution to every relationship is a critical part of your success.

ABOUT OUR ENGAGEMENT SOLUTIONS >

Data services & hygiene

You don’t become one of UK’s leading data processing companies for more than 20 years without good reason.

Keeping your data up to date, accurate and relevant has never been more important.

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Meet our talented team

Of course, behind every successful company is a group of talented, energetic and determined people.

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Compliance The New GDPR’s are on the way. We will be counting down the business days to implementation in May 2018 and working with our clients to integrate the new framework.

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Proud to be working with...

Our Voice

The Joy of Sex

Not just sex but age, household income, number of kids, car driven, property type, digital engagement, supermarkets shopped at and loads of other variables.  As an analyst, or an ex-analyst who employs much cleverer people than I ever was, one of the joys of working at a data owner is how much data we have to play with.I do...

Should insurers buy data direct from their customers?

I recently attended an excellent conference hosted by The Insurance Network on the hot topic of customer engagement in the insurance sector. One of the interesting discussions at the roundtable focussed on purchasing data directly from the individual customer. The range of views in the room were intriguing, from “it would never happen” through to “I’d sell my data...