Our Voice

Big Data: Big Buzzword. Fast Data is the real challenge

LATEST REaD NEWS | REaD Group | 20th June 2016
Big Data is the phrase on so many decision makers’ lips at the moment. It’s a great term and has been influential in elevating the importance of data, especially around the boardroom table. But to a data expert it’s essentially meaningless.
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The Bereavement Register

LATEST REaD NEWS | REaD Group | 10th June 2016
It is estimated that in the twelve months following an individual’s death, a whopping 110 items of marketing can be received in their name. With upwards of 580,000 people dying each year in the UK (based on ONS figures), this amounts to nearly 64 million pieces of unnecessary and damaging, direct mail landing on doormats […]
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