Our Voice

Contact Management in an Omni-channel World

ENGAGEMENT | | 08th April 2017
By Scott Logie, MD, Insight at REaD Group One of the constantly frustrating things that we hear is that “suppressions don’t apply in digital marketing”.  It’s as if somehow that by going on-line the modern marketer doesn’t need to worry about all that old-fashioned stuff such as “is the customer still alive” and “are they […]
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Customer Engagement – The Rise of the Machines

ENGAGEMENT | | 02nd February 2017
By Scott Logie, MD, Insight at REaD Group During the recent, and really rather excellent, DMA event on the Future of Customer Engagement there was a throw away remark made by one of the speakers that really stood out for me.  In amongst all the Dystopian nightmare futures; predictions of millions of job losses and […]
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