Our Voice

Should insurers buy data direct from their customers?

INSURANCE | | 31st October 2016
By Scott Logie, MD, Insight at REaD Group I recently attended an excellent conference hosted by The Insurance Network on the hot topic of customer engagement in the insurance sector. One of the interesting discussions at the roundtable focussed on purchasing data directly from the individual customer. The range of views in the room were […]
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Customer Engagement in the Insurance Market

INSURANCE | | 30th September 2016
Are you in a relationship? No, not in that way, but with the products you love? Marketers talk a lot about relationship marketing and building engagement with their customers. The theory is that if the brand provides information and advice, even entertainment, beyond the product they are selling then the customer gets more involved (or […]
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Time for insurers to claw back the customer from the Meerkat

INSURANCE | | 16th August 2016
Bringing together research from both You Gov and REaD Group to analyse the problem faced by insurers today, this report explores ways in which this can be overcome and – ultimately – recognise and draw out opportunities for businesses to increase their value and surmount the disruption caused by aggregators.  
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