Does GDPR affect deceased & suppression data?

Does GDPR affect deceased & suppression data?

No – deceased data is not subject to GDPR as the regulation only applies to living individuals. Our GAS and Qinetic products are name and address only and can be utilised on one of two lawful grounds – either as a legitimate interest or in fulfilment of a legal obligation to keep your data accurate and up to date. If you wish to use GAS Reactive or Qinetic to update one of your existing customer records, then you will do so based on complying with a legal obligation to keep your records up to date and accurate as you will already have established a lawful ground for holding that record. We strongly recommend that your terms and conditions state that you tell your customers that you will update their records.