What is data suppression?

What is data suppression?

Data Suppression is the regular or ad-hoc removal of any inaccurate and unwanted data from a contact database. Data decays at an alarming rate – changing daily due to house moves, deaths and marriages for example. Cleaning and keeping your data up to date is crucial for a data controller if they want to keep their data accurate and effective. With the enforcement of GDPR in May 2018. keeping data accurate and up to date will become a legal requirement under Article 5 d). REaD Group’s data quality products are the most accurate, comprehensive, trusted and up to date suppression product available in the UK. Combining three market leading products – The Gone Away Suppression file (GAS), GAS Reactive and The Bereavement Register (TBR