What is the balancing test?

What is the balancing test?

If you intend to rely on legitimate interests as the lawful ground for processing then first you must perform a balancing test to evaluate whether the interests or the fundamental rights and freedoms of the consumer will be overridden, taking into consideration the reasonable expectations of data subjects based on their relationship with REaD Group. You will need to consider whether a data subject can reasonably expect at the time and in the context of the collection of the personal data that processing for that purpose may take place. Our advice is to, at a minimum, ensure that any FPN includes a statement that personal data may be processed for marketing as a legitimate interest and ensure that it is clear to the individual that they may withdraw their permission to such processing at any time.