Will postal consent be ‘opt in’ or ‘opt out’?

Will postal consent be ‘opt in’ or ‘opt out’?

Marketing by post does not necessarily require opt in consent.  The ICO has given guidance that it may be carried out based on legitimate interests. This means you will need to ensure that any FPN and/or Privacy Policy has told the individual that they may receive marketing by post, that they can opt-out at any time and that you have shown that the use is proportionate, has a minimal impact and that an individual would not be surprised to receive your campaign literature. All the postal data supplied by REaD Group will be a mix of permissioned data (consent and LI) and can be identified and selected on permission channel within our data base.