REaD Group will ensure that Active is GDPR ready by April 2018. We are currently assessing all of our contributors to ensure that they can provide GDPR standard data. All indications are that Active will largely remain the same because email and mobile records already have to comply with the PECR regime. Our postal records may be used for postal marketing so long as the balancing test to assess the impact on the individual has been carried out and the threshold reached.
*For more information regarding Electronic Marketing please see PECR.