Consent: when you decide to buy a ticket for a concert, in that web page you would be asked if you want to receive any information regarding new concerts, new parties etc. If you check the box saying that you are happy to receive via email, text message, post, that is opt-in consent.
Performance of a contract: your internet/gas/water provider holds your personal data because they need that information to be able to give you the best service. They need to know where you live, your telephone number, and email to be able to get in contact with you whenever necessary regarding your contract.
Legal Obligation: Your bank needs to process your personal data to comply with its legal obligation to prevent fraud.
Vital Interest: your medical records that a doctor/hospital can hold regarding your health. They hold this information in order to help you in case of an emergency, for example, if they need to know your blood type, or check if you are an organ donor.
Legitimate Interest: if a new golf club is opening near you the owner may come to us and ask for a list of individuals within certain postcodes, aged between 18 and 60 who like golf. We will provide that list on the basis that the golf club owner will contact you to see if you would be interested in becoming a member.
Public Task: processing of personal data is necessary for the performance of a task carried out in the public interest or in the exercise of official authority. This basis can only be used by public sector organisations e.g. Government, local authorities