31st December 2016

REaD Group are delighted to announce that one of our in-house Insight team, Andrea Baroni, has been recognised as a SAS software award winner!

Graduating with a Distinction MSc in Management Science and Marketing Analytics from Lancaster University, Andrea was awarded the SAS Prize for achieving the best marks in the SAS Programming module and also for best use of SAS in a final project submission.

Having joined REaD Group’s Insight team in August 2016, Andrea is already utilising his award winning SAS skills to provide exceptional insight for our clients, including customer profiling and segmentation analyses.

Congratulations Andrea!

In a world of sophisticated and digital savvy consumers, using effective Insight to turn raw data into meaningful and profitable action is no longer a nice to have.  Using SAS, and other advanced analytical tools is driving our ability to provide powerful analytical support .

Talk to us today about our Insight services

Our Voice

The latest news and editorial from the team at REaD Group

Are we really a data led marketing industry?

March 12, 2018   Engagement

Jon Cano-Lopez recognised as one of the UK’s top Data Enablers in 2018 DataIQ 100

March 1, 2018   REaD News

REaD Group and GDPR: Our Stance

February 19, 2018   REaD News

Why there has never been a better time to use Direct Mail!

February 8, 2018   GDPR