REaD Group appoints Dean Standing as new Client Services Director

LATEST REaD NEWS | | 30th January 2017

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We are delighted to announce the appointment of Dean Standing to the role of Client Services Director. Dean will be responsible for leading the client services team, ensuring the delivery of the very highest levels of service to REaD Group’s clients, while also expanding the company’s extensive portfolio.

Dean has been integral to REaD Group’s growth since joining as a graduate over 10 years ago and will now be key part of its future. His aptitude for understanding client challenges and building relationships has resulted in numerous accolades over his decade-long career at REaD Group. He was awarded employee of the year in 2009, shortly before being promoted to Bureau Sales Manager. He also won the Database Marketing Rising Star Award in 2011 whilst working as Head of Bureau Sales.

Dean joined REaD Group in 2006, taking up a graduate position in its meta-morphix division.  He progressed quickly, carefully nurturing high profile clients through the global crash and worked his way up through the company. He worked particularly closely with Macmillan Cancer Support and a number of supermarkets and was a key figure in implementing meta-morphix’s unique automated data processing software, INLINE.

Jon Cano-Lopez, CEO at REaD Group, said: “Dean is one of those rare people who has the ability to identify the challenges facing clients and quickly and efficiently get to the solution.  With over a decade’s experience under his belt, he really understands data and how it can deliver the best possible results for his clients.  Dean is a huge asset to the company and his experience and dedication will continue to serve us as he takes on his new role as Client Services Director.

“At REaD Group, we are committed to creating an environment that nurtures talent and supports career development and Dean’s progression is a perfect example of this. It’s been a pleasure to watch him rise through the ranks since joining at entry level over a decade ago.”

Dean Standing, Client Services Director at REaD Group, said: “Having worked at REaD Group for over a decade, I continue to be passionate about delivering the best possible results and service to our ever growing client base. The next few years are to going to be extremely challenging for brands and REaD Group is ideally positioned to help advertisers maximise the asset that lies dormant within their database. I can't wait to get started."