REaD Group are delighted to named as winner of the Outstanding Data Focused Agency award at 2016 Database Marketing Awards. Celebrating the very best of data-led marketing, the award was presented to CEO, Jon Cano-Lopez at a glittering ceremony hosted by Bill Turnbull. Organised by Database Marketing magazine, the oldest and now only specialised title serving the industry, the Awards are a well-established highlight of the calendar.
Being recognised as the best in class for data-focus is the culmination of a period of reinvention, innovation and drive for excellence at REaD Group – driven by the evolution of the data marketing landscape and the changing needs of our clients.
So why did we win?
Data sits at the heart of everything that we do. Our UK consumer knowledgebase, developed over the last two years, The Oracle, has taken data understanding to a whole new level. A data source that compiles the industries most respected data sources into one place - Active, Acxiom, two consumer information services and many others. That data is fixed at the most robust place - the home address - then extrapolated across email, social media, mobile, direct mail and web behaviour.
Our data has transformed the way in which our clients are able to view and understand their customers and prospects.
We have built technology that exploits our award winning hygiene suite, Qinetic, so that our data asset self-perpetuates with new occupiers, move to addresses and the flagging of deceased and Gone Aways from the file.
The result being the most up to date and accurate collection of data in the UK.
We delivery an analytical solution that influences, with confidence, our clients’ communication strategies. This allows our clients to truly integrate campaigns, interpret that reaction and actions from one channel across to another, whilst using this data to deliver better outcomes for consumers and brands.
Retention is more important than ever – our insight allows our clients to treat every customer as an individual, driving engagement and adding value.
Combining these robust services represent the bedrock of modern database marketing and ideally positions REaD Group to provide bespoke solutions across many sectors and brands.
Contact our team today to find out how we can help you achieve success from your data.