The GDPR Toolkit

Simple and practical answers to GDPR challenges

GDPR Toolkit

In response to the key marketing challenges presented by GDPR we have developed The GDPR Toolkit – as suite of practical tools that can help your business to get ready for GDPR:

Challenge: Data quality – keeping you data accurate and up to date has never been more important.

GDPR Article 5 is very clear – keep your in-house data clean and accurate or you are required to delete it – ouch!

Which tool? Qinetic is the most comprehensive data cleaning file available in the UK, comprising three market leading data cleaning products.

Challenge: Know the status of your permissions

Which tool? Consent audit – the findings of the data audit will determine what consent permissions exist and what consent needs to be re-obtained.

Challenge: Consents for marketing

Which tool? OPT-INise – the consumer consent solution

A simple, multi stage process to maximise your first party consents.

Challenge: Permission management

Which tool? Consentric Permission  – a customer facing consent management technology to plug directly into your database.

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 Qinetic

Challenge: Data quality – keeping you data accurate and up to date has never been more important.  GDPR Article 5 is very clear – keep your in-house data clean and accurate or you are required to delete it.

Solution: Qinetic is the most comprehensive data cleaning file available in the UK, comprising three market leading data cleaning products GAS, TBR and GAS Reactive.

The full file is able to keep track of all components of your customers’ life stage cycle.  Qinetic makes it easier to keep your data accurate and up to date – aligning with the requirements of GDPR Article 5 d.

Rather than simply flagging and removing deceased or goneaway individuals, Qinetic provides more information about these consumers, including relocation addresses and latest occupier information.

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OPT-INise – the customer consent solution

REaD Group have developed OPT-INise – a solution designed to provide businesses with the opportunity to improve the quality of data held – and crucially – capture 1st party consent using their latest permission statements.

In a rapidly changing regulatory landscape, gaining and maintaining marketing permission from your customers is crucial for brands looking to drive growth through well targeted and personalised marketing activity.

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