With GDPR looming keeping your data clean and accurate has never been more important
With the GDPR Article 5 requiring that personal data be kept clean and accurate (or be deleted!) choosing a trusted solution to optimise the quality of your data and maximise compliance is now business critical. Synonymous with data quality since the early 90's REaD Groups comprehensive data cleaning suite is the best and most accurate in the UK.
GAS – Get GDPR ready
Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns.
Established in 1992 and cementing the concept of data suppression into marketing best practice, GAS, is the best known and most reputable suppression product in the industry. Proven to be the most accurate and up to date solution for identifying people who have relocated.Read more about GAS
The Bereavement Register – Get GDPR ready
The Bereavement Register is the most efficient way to remove anyone who has passed away from your marketing databases.
“Since its inception in 2000, TBR has built a reputation for providing a high quality, reliable file of confirmed deceased records that performs for our direct and bureau clients.
TBR is the most efficient and accurate way to remove anyone who has passed away from your marketing databases – reducing the risk of reputational damage and enhancing campaign performance.Read more about TBR
Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.
We all know the cost of acquiring customers is far greater than retaining them – even modest estimates are that it costs five times more to acquire than to retain a customer. Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communicationsGAS Reactive
In response to the key marketing challenges presented by GDPR we have developed the GDPR Toolkit – a suite of practical tools that can help your business to get ready for GDPR:
Challenge: Data quality.
Which tool? Qinetic
Challenge: Know the status of your permissions
Which tool? Consent audit
Challenge: Consents for marketing
Which tool? OPT-INise
Challenge: Permission management
Which tool? Consentric Permission
More info about GDPR Toolkit
Qinetic – Get GDPR ready
Qinetic is REaD Group’s enterprise level data management solutions designed to help you to manage and optimise the quality of your customer data.Qinetic
The right data to engage, acquire and retain the best customers
Using technology to maximise the value of your data assets