The GDPR Toolkit
Simple and practical answers to GDPR challenges
In response to the key marketing challenges presented by GDPR we have developed The GDPR Toolkit – as suite of practical tools that can help your business to get ready for GDPR:
Challenge: Data quality – keeping you data accurate and up to date has never been more important.
GDPR Article 5 is very clear – keep your in-house data clean and accurate or you are required to delete it – ouch!
Which tool? Qinetic is the most comprehensive data cleaning file available in the UK, comprising three market leading data cleaning products.
Challenge: Know the status of your permissions
Which tool? Consent audit – the findings of the data audit will determine what consent permissions exist and what consent needs to be re-obtained.
Challenge: Consents for marketing
Which tool? OPT-INise – the consumer consent solution
A simple, multi stage process to maximise your first party consents.
Challenge: Permission management
Which tool? Consentric Permission – a customer facing consent management technology to plug directly into your database.Download File
Challenge: Data quality – keeping you data accurate and up to date has never been more important. GDPR Article 5 is very clear – keep your in-house data clean and accurate or you are required to delete it.
Solution: Qinetic is the most comprehensive data cleaning file available in the UK, comprising three market leading data cleaning products GAS, TBR and GAS Reactive.
The full file is able to keep track of all components of your customers’ life stage cycle. Qinetic makes it easier to keep your data accurate and up to date – aligning with the requirements of GDPR Article 5 d.
Rather than simply flagging and removing deceased or goneaway individuals, Qinetic provides more information about these consumers, including relocation addresses and latest occupier information.Download File
OPT-INise – the customer consent solution
REaD Group have developed OPT-INise – a solution designed to provide businesses with the opportunity to improve the quality of data held – and crucially – capture 1st party consent using their latest permission statements.
In a rapidly changing regulatory landscape, gaining and maintaining marketing permission from your customers is crucial for brands looking to drive growth through well targeted and personalised marketing activity.Download File
GAS – Get GDPR ready
Keeping your data clean and accurate has never been more important. Our market leading data cleaning suite is designed to optimise the accuracy of your data and the performance of…Read more about GAS
The Bereavement Register – Get GDPR ready
The Bereavement Register is the most efficient way to remove anyone who has passed away from your marketing databases. “Since its inception in 2000, TBR has built a reputation for…Read more about TBR
Don’t wait for customers to inform you they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.…GAS Reactive
The right data to engage, acquire and retain the best customers
Using technology to maximise the value of your data assets