Data is at the heart of everything we do

The right data means better marketing decisions and increased ROI. Using the most comprehensive view of consumers available in the UK we can help you find and get to know the right people. At REaD Group we can deliver a breadth of understanding that will allow you to get closer to the right people.

ACTIVE

Active is the most comprehensive view of active online and offline UK consumers containing over 32 million individuals.

It combines transactional history, lifestyle choices, behavioural insights and geo-demographics to help target your campaigns at every level.

We call it “Active” because we validate if the consumer has recently financially transacted at that address.

Read more about ACTIVE

Acxiom

Acxiom InfoBase provides a consistent source of highly responsive marketable individuals targetable through known lifestyles, demographics and purchase behaviours.

REaD Group has a strategic partnership with Acxiom and we are the sole UK reseller of their survey captured dataset.  We continue to enhance this file through our data collection channels: research-opinion-poll.co.uk and mydatachoices.co.uk

Read more about Acxiom

Prospectus for Insurance

Prospectus for Insurance is a data solution tailored specifically for the insurance sector providing customised data and insight that will help you maximise customer acquisition and retention.

Prospectus for Insurance

Prospectus for Charity

It has never been more important for charities to ensure their marketing is timely, relevant and permissioned. Prospectus for Charity is designed to help charities optimise donor acquisition and retention.

Prospectus for Charity

ROP

A lead generation solution to match the challenges of compliant customer acquisition, Research Opinion Poll (ROP) uses a co-registration model to generate real-time leads.

ROP
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