Active

Active is the most comprehensive view of active online and offline marketable UK consumers containing over 37 million individuals.

Active – marketing data that delivers

Active is the most comprehensive view of active online and offline marketable UK consumers containing over 37 million individuals.

Bursting with variables, Active combines transactional history, lifestyle choices, behavioural insights and geo-demographics to help target your campaigns at every level. The file itself is compiled from multiple trusted sources and lists. A blend of credible lifestyle surveys, financial transactions, open source models, social media and REaD Group sourced data.

We call it “Active” because we validate if the consumer has recently financially transacted at that address.

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• Active is unrivalled in being the only data universe offering prospect and customer enhancement data which has been validated and proven to be recently transacting

• The data allows informed decisions to enhance personalised marketing campaigns and increase ROI

• Proven to drive customer acquisition and engagement with existing and lapsed customers All records are validated using our strict data compliance and due diligence audits and fully-permissioned

• To ensure optimal data quality all Active records are authenticated, fully permissioned and matched against REaD Group’s market leading suppression files before supplied to clients

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Acxiom

Acxiom InfoBase provides a consistent source of highly responsive marketable individuals targetable through known lifestyles, demographics and purchase behaviours. REaD Group has a strategic partnership with Acxiom and we are…

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