Antonella has been at REaD GRoup for 2 years, having joined as a Business Exec on the graduate scheme. After 6 months of rotations around the business, she settled as an Account Exec on the Client Services team.
She was promoted to Account Manager in Jan 2017.
Her role focuses predominantly on servicing both agency and direct clients with their day-to-day data requirements. Data quality infiltrates all aspects of her daily tasks; from ensuring customer data is cleaned prior to a DM campaign to advising clients on the best selections for a cold acquisition campaign.
Antonella is inspired by how technology is transforming the world, particularly AI. ”The progress we’ve made in recent years is really inspiring and it’s great to see how AI can be applied in businesses, healthcare and education…”