It is estimated that in the twelve months following an individual’s death, a whopping 110 items of marketing can be received in their name. With upwards of 580,000 people dying each year in the UK (based on ONS figures), this amounts to nearly 64 million pieces of unnecessary and damaging, direct mail landing on doormats and in inboxes annually.
Receiving this mail not only upsets the family and relatives of the deceased individual, but also increases the risk of brand damage for an organisation, and creates environmental harm and monetary waste.
To tackle this problem, REaD Group launched The Bereavement Register in 2000 – a continuously evolving marketing suppression list of deceased individuals in the UK. Since then, our team of dedicated TBR heroes work hard to ensure we the UK public is protected from this upsetting side to direct mail.
Since its origin, we have estimated that The Bereavement Register has prevented upwards of half-a-billion items of post being sent to the deceased!
“I understand first-hand the distress caused to bereaved families when direct mail is received after a person has died. I continued to receive mail address to my late wife, Sarah, months after her death. This was upsetting for me, but especially for our young children,” explains Mark Roy, Chairman. “I was in the perfect position to do something about it, and subsequently, TBR was born.”
The service is now used to screen over 70% of all direct mail sent in the UK, and is continuously growing.
TBR has a consumer website and phone number to call, as well as our FREEPOSR TBR Folders, which are distributed to UK Registrars, funeral directors, hospitals, hospices, police liaison officers, solicitors, charities and coroners.
To find out more, please visit www.thebereavementregister.org.uk.