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Giving brands the right to be personal

REaD Group is an award winning data and insight company.

To genuinely engage your customers, communication needs to be timely, relevant and permissioned. Every day we use our unrivalled data products, insight and expertise to help our clients get closer to their customers.

Our services

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Quality Data

Quality Data

The right marketing data to engage, acquire and retain the best customers

We hold the largest and most comprehensive collection of GDPR ready data in the UK - helping you find and engage with the right people

More about our data

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green basket on woman's head with cleaning products on pink background

Data Quality

Data Quality

Maximise the quality and performance of your data

REaD Group's data cleaning services are the most accurate, comprehensive, trusted and up to date suppression products in the UK

More about data quality

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One glowing idea bulb standing out from unlit incandescent bulbs on light green pastel color background

Actionable Insight

Actionable insight

Transforming your data into knowledge….And knowledge into profitable action

Truly understanding your customers and prospects will unlock the real value of your data

More about insight

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one small red cog in the middle of two large grey cogs on blue pastel background

Trusted Solutions

Trusted Solutions

Using technology to maximise the value of your data assets

Effective management of your data and campaigns is the key to successful data strategy

More about trusted solutions

Insight in Fundraising Awards 2019 Winner in Most Powerful Insight Using Data Analysis category

Award Winners!

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REaD Group have supported us by providing profiled leads. We’ve had overwhelming success, which is why this continues to form part of our on-going strategy.

Increased revenue and ROI for Titan

<img alt="Logo for Titan Travel - REaD Group client" width="200" height="150" data-src="https://readgroup.co.uk/wp-content/uploads/2018/10/Titan-Main-Logo-October-2018-1024x596.jpg" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/10/Titan-Main-Logo-October-2018-1024x596.jpg" alt="Logo for Titan Travel - REaD Group client" width="200" height="150">

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Through working with REaD Group we have gained a better understanding of our customers and what works and what doesn’t work in terms of how to engage them.”

New vision for Glasses Direct

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InfraREaD

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Don't take our word for it…here are some kind words from our clients

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Working collaboratively with REaD Group has been instrumental in enhancing our data and marketing strategy.

Brad May, Chief Marketing Officer

Staysure

<img alt="Logo for Titan Travel - REaD Group client" width="200" height="150" data-src="https://readgroup.co.uk/wp-content/uploads/2018/10/Titan-Main-Logo-October-2018-1024x596.jpg" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/10/Titan-Main-Logo-October-2018-1024x596.jpg" alt="Logo for Titan Travel - REaD Group client" width="200" height="150">

REaD Group have supported us by providing profiled leads. REaD find look-a-like prospects based on our customer demographic with overwhelming success which is why this continues to form part of our ongoing strategy.

Tom Adams, Senior Marketing Executive

Titan Travel

Awards and accreditations

Our Voice

The latest news and editorial from the team at REaD Group

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/08/Data-Challenges-19-Blog-Image-328x184.png" alt="'one in five (19%) businesses have lost a customer due to incomplete or inaccurate data.' image of large hand and arm dropping a customer" width="200" height="150">

'one in five (19%) businesses have lost a customer due to incomplete or inaccurate data.' image of large hand and arm dropping a customer

Data Challenges: Inaccurate data = lost customers

According to a recent dun&bradstreet report, The Past, Present and Future of Data, one in five businesses admit they have …

Continue reading “Data Challenges: Inaccurate data = lost customers”

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'Bot or not - and does it matter? in Back to the Future style writing

Bot or not – and does it matter?

By Scott Logie, MD, Insight at REaD Group We are living in the age of machines. What used to be …

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'the discerning marketer' - female outline surrounded by marketing related icons

The Discerning Marketer’s Guide to Buying Marketing Data

Businesses need data to survive. And that has never been more true than it is today. In a recent report …

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The Propensity to eat late night chocolate

By Scott Logie, MD, Insight at REaD Group Propensity. It’s a funny word, and one we throw around a lot …

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