A day in the life of an account manager

By Jason Peacock, Account Director a REaD Group

What does a day in the life of an Account Manager at REaD look like?

In short, a day in the life of an Account Manager is fun, challenging, collaborative, inspiring and hard work (did I say fun already?) and it’s most definitely rewarding. I would also be lying if I didn’t say occasionally it’s frustrating, but that’s just part of life right?

The fact is, as any person in any business working in an Account Management role will tell you, that every single day is different. And that itself is one of the brilliant things about the role.

An average day…

For me, every day starts with a coffee; a good strong coffee which I drink on the train to work while checking my diary and making a list of the things I need to get done for the day.

Once in the office, it’s full steam ahead. Another coffee on the go whilst reading and responding to urgent emails. Then a quick check-in with relevant internal teams on key projects and making sure I’m prepared for the meetings due to take place that day.

Internal meetings are relatively frequent. We may work in data, communications and technology, but we’re above all a people business and whether it’s face to face or via tele/video conference we work collaboratively to drive and deliver the work for our clients.

I’m working on a couple of large projects for my clients at the moment which have a lot of moving parts and regular catch-ups help keep everything on a smooth track.

The rest of my day typically consists of conducting client calls or meetings to present status updates on projects or, fresh thinking and new ideas to drive the clients’ business forward and meet their objectives.

I also spend time planning new work, compiling lists of next steps, sending follow-up emails, putting together timelines with internal stakeholders, scope of work estimates for the client, and opening project tickets.

The list could go on and on, but generally, it’s about keeping tabs on all projects and thinking about what needs to happen next.

As a role, it’s a hybrid of relationship management, project management, consultancy and sales. We keep clients happy, make them look good but also challenge their thinking.

There are of course the quieter days where meetings a less frequent and/or projects have slowed slightly which allows time to catch up on admin, think about future projects, find the next number on the advent calendar I received from the office secret ballot, think about what to buy for my Secret Santa gift, worry about what someone may buy me (!!)  and write the odd blog for the 12 days of Christmas.

So, what makes a good account manager?

To me, given the variety in the role there isn’t any one single thing that makes a great Account Manager.

Being a ‘people person’ helps. Someone who cares. Also the ability to listen – to discern what a client needs, and then fulfil that need – is a highly sought-after and invaluable skill.

Understanding their business challenges, their motivations and what makes them tick all help build and retain strong relationships, both internally and externally, which is of course key to building trust.

Being organized and wanting to be part of a team, so you can juggle multiple stakeholders and deliverables across multiple projects across multiple accounts, will also put you in good stead for a role in Account Management.

There are times you need tenacity – to take on, to look outside the box and solve a problem and there are other times when good commercial acumen, a cool head, diplomacy and sound judgement are needed.

It’s about being interested, being a team player, having boundless and relentless optimism and NOT being work shy.

What have I learned?

It’s not so much “learned” because I’m still learning. In the 20+ years I’ve worked in Account Management, I’ve challenged myself to learn something new every day.

From understanding new industry sectors, new personalities, new marketing technologies and to how to write new and complex data queries to learning more about Multiple Sclerosis (as a business we support the MS Society) and making “human mummy’s” with the office toilet roll whilst at the office bar on a Friday evening!

It’s impossible not to learn new things and be inspired when every day you’re surrounded by so many people from different backgrounds, with different interests and different skill sets.

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