People are at the heart of everything we do

Whether you are a client, prospect, partner or colleague our goal is to provide an environment that exceeds your expectations and creates value for all.

Inspiring people on green background with silhouette of woman jumping

Inspiring People to do business with

You learn quite a lot in 29 years.  So there isn’t much that we haven’t seen. But the last 5 or 10 years has seen a real change in how everyone views the world and what they expect, and today, how brands communicate with their audience, is right at the forefront of that change.We are proud to have helped many of the UK’s favourite brands create and implement roadmaps to better outcomes during challenging times.

You will find us aspirational, challenging, knowledgeable and capable (to mention just a few) and always on your side.  Working hard to deliver simple and practical answers to everyday challenges.

REaD Group acquires UK Changes assets to create the perfect blend of market leading technology and data


As is widely known, due to difficult market conditions – exacerbated by the Covid-19 crisis – data specialists UK Changes was forced to go into administration in April. Having reached agreement with the administrators on 12th May, we have taken over ownership and management of UK Changes’ assets, including its data management platforms, ukc>online and ukc>connect.

The combination of these first-class platforms and REaD’s unparalleled data and seamless API connectivity creates a unique offering for UK businesses and marketers.

The platforms will be incorporated into our product portfolio with immediate effect, and REaD’s experienced Operations and Account Management teams are working hard to ensure a smooth transition for current users of the products and delivering the high-quality service levels that REaD prides itself on.

For further details or if you are a current UK Changes client please contact us and we will be happy to help.

REaD Group Team in CALM vests at Asics 10K

Inspiring people to work for

Look, that’s a big claim, rest assured we know it. Yet, when we look at what we have achieved, as a team, over the years for so many clients it genuinely inspires us to do more of the same, but even better this time. Whilst, sure, our products are great, market leading and innovative it is the people that work for us that ‘make it happen’. For us there are a few things that we hold dear that seem to resonate with our colleagues.

Respect – is a two way street. Everyone’s opinion has a value and is listened to. We love different, and we love alternative.

Value – we want you to understand why you are doing what you are doing. It is crucial that every task has meaning and that its importance is understood.

Ambition – we want you to get better and better and better. It is fundamental to our beliefs that the better you are the better we will be.

Commitment – Is there anything less than 100%? Whether it is delivering another successful campaign for our clients or baking, running, cycling or even tough muddering to raise money for our chosen charity – we ALWAYS give 100%. Collaborative and focused. Driven but likeable. Our goal is to deliver outstanding results in everything that we do and have fun doing it.

Meet The Team
CALM - The Campaigning Against Living Miserably logo

REaD Group and CALM

The Campaign Against Living Miserably (CALM) is leading a movement against male suicide, the single biggest killer of men under 45 in the UK. CALM is an all-encompassing charity, and any money raised goes to help fund their life-changing, life-saving services:

  • Providing frontline services for men, including a free and confidential helpline and webchat
  • Promoting cultural and societal change, enabling conversations and encouraging everyone to speak out about their mental health experiences
  • Campaigning for better understanding of the causes of suicide and its prevention.

REaD Group are proud to be supporting CALM in 2020 by taking part in events both big and small throughout the year. From Random Acts of Kindness Day, office baking extravaganzas, quiz nights and our more epic and gruelling sporting challenges – bring it on!

Visit our Just Giving page:

A brief history of REaD Group

REaD Group founded
National Homemovers Database Launched (NHD)
Launched the GAS file
GAS Reactive Launched
Launched The Bereavement Register
Launch of MetaMorphix
TBR wins best new product at Direct Marketing Fair, Wembley
Launched Scientia Active lifestyle database
Launch of Qinetic
Creation of The Data Agency
Agree exclusive agreement for Acxiom
Delivered first Single Customer View (SCV)
Launch of REaD Group Insight
Launch of Prospectus for Charity
Win Database Marketing Award: Outstanding Data Focussed Agency
Launch of Prospectus for Insurance
ISO 27001 certification achieved
REaDConnect launched
GDPR ready Active database is released
Shortlisted for CIM and DataIQ Awards
Win Insight of Fundraising Award: Most Powerful Insight using Data Analysis with Marie Curie
Win National Fundraising Award: Best Use of Insight with Marie Curie
Shortlisted for CIM Excellence in Marketing Awards
REaD acquires UKChanges assets
REaD Group data services: Enrich, clean and understand your data
Helping you get closer to your customers