People are at the heart of everything we do
Whether you are a client, prospect, partner or colleague our goal is to provide an environment that exceeds your expectations and creates value for all.
Inspiring People to do business with
You learn quite a lot in 29 years. So there isn’t much that we haven’t seen. But the last 5 or 10 years has seen a real change in how everyone views the world and what they expect, and today, how brands communicate with their audience, is right at the forefront of that change.We are proud to have helped many of the UK’s favourite brands create and implement roadmaps to better outcomes during challenging times.
You will find us aspirational, challenging, knowledgeable and capable (to mention just a few) and always on your side. Working hard to deliver simple and practical answers to everyday challenges.
REaD Group acquires UK Changes assets to create the perfect blend of market leading technology and data
As is widely known, due to difficult market conditions – exacerbated by the Covid-19 crisis – data specialists UK Changes was forced to go into administration in April. Having reached agreement with the administrators on 12th May, we have taken over ownership and management of UK Changes’ assets, including its data management platforms, ukc>online and ukc>connect.
The combination of these first-class platforms and REaD’s unparalleled data and seamless API connectivity creates a unique offering for UK businesses and marketers.
The platforms will be incorporated into our product portfolio with immediate effect, and REaD’s experienced Operations and Account Management teams are working hard to ensure a smooth transition for current users of the products and delivering the high-quality service levels that REaD prides itself on.
For further details or if you are a current UK Changes client please contact us and we will be happy to help.
Inspiring people to work for
Look, that’s a big claim, rest assured we know it. Yet, when we look at what we have achieved, as a team, over the years for so many clients it genuinely inspires us to do more of the same, but even better this time. Whilst, sure, our products are great, market leading and innovative it is the people that work for us that ‘make it happen’. For us there are a few things that we hold dear that seem to resonate with our colleagues.
Respect – is a two way street. Everyone’s opinion has a value and is listened to. We love different, and we love alternative.
Value – we want you to understand why you are doing what you are doing. It is crucial that every task has meaning and that its importance is understood.
Ambition – we want you to get better and better and better. It is fundamental to our beliefs that the better you are the better we will be.
Commitment – Is there anything less than 100%? Whether it is delivering another successful campaign for our clients or baking, running, cycling or even tough muddering to raise money for our chosen charity – we ALWAYS give 100%. Collaborative and focused. Driven but likeable. Our goal is to deliver outstanding results in everything that we do and have fun doing it.Meet The Team
REaD Group and CALM
The Campaign Against Living Miserably (CALM) is leading a movement against male suicide, the single biggest killer of men under 45 in the UK. CALM is an all-encompassing charity, and any money raised goes to help fund their life-changing, life-saving services:
- Providing frontline services for men, including a free and confidential helpline and webchat
- Promoting cultural and societal change, enabling conversations and encouraging everyone to speak out about their mental health experiences
- Campaigning for better understanding of the causes of suicide and its prevention.
REaD Group are proud to be supporting CALM in 2020 by taking part in events both big and small throughout the year. From Random Acts of Kindness Day, office baking extravaganzas, quiz nights and our more epic and gruelling sporting challenges – bring it on!
Visit our Just Giving page: http://ow.ly/pA0m30oAuBO
The right marketing data to engage, acquire and retain the best customers
We can provide our clients with access to highly accurate, responsive and diverse data to enhance customer relationships and make better, more informed decisions about how to communicate with customer or prospect segments across the marketing mix.
Maximise the quality and performance of your data
REaD Group's data cleaning services are the most accurate, comprehensive, trusted and up to date in the UK
Transforming your data into knowledge….And knowledge into profitable action
Truly understanding your customers and prospects will unlock the real value of your data
Using technology to maximise the value of your data assets
Effective management of your data and campaigns is the key to successful data strategy
DM campaigns offer a lasting, trusted and tactile form of engagement, playing an essential driving role for customer brand relationships.
REaD Group offer comprehensive campaign support and planning for your Direct Mail marketing, to increase brand engagment, instille brand loyalty and provide timely and personal communication.