People are at the heart of everything we do

Whether you are a client, prospect, partner or colleague our goal is to provide an environment that exceeds your expectations and creates value for all.

Inspiring people on green background with silhouette of woman jumping

Inspiring People to do business with

REaD Group turn 30 this year!  So there isn’t much in data that we haven’t seen. The last few years in particular  have demonstrated a real change in how everyone views the world and what they expect, and today, how brands communicate with their audience, is right at the forefront of that change. We are proud to have helped many of the UK’s favourite brands create and implement roadmaps to better outcomes during challenging times. Our most recent success is being shortlisted for the CIM Marketing Excellence Award for Best Use of Data for our work with Titan Travel!

You will find us aspirational, challenging, knowledgeable and capable (to mention just a few) and always on your side.  Working hard to deliver simple and practical answers to everyday challenges.

Meet the team

UK Changes assets are now part of REaD Group’s product porfolio creating the perfect blend of market leading technology and data.

In May 2020 REaD Group took over ownership and management of UK Changes’ assets, including its core data management platforms, ukc>online and ukc>connect  – now part of REaD Group’s portfolio as REaDOnline and REaDConnect.

The combination of these first-class platforms and REaD’s unparalleled data and seamless API connectivity creates a unique offering for UK businesses and marketers.

For further details or if you were previously a UK Changes client please contact us and we will be happy to help.

REaD Group Team in CALM vests at Asics 10K

Inspiring people to work for

Look, that’s a big claim, rest assured we know it. Yet, when we look at what we have achieve as a team over the years, for so many clients it genuinely inspires us to do more of the same, but even better this time. Whilst our products are great, market-leading and innovative, it is the people that work for us that ‘make it happen’. For us there are a few things that we hold dear that seem to resonate with our colleagues.

Respect – is a two-way street. Everyone’s opinion has a value and is listened to. We love different, and we love alternative.

Value – we want you to understand why you are doing what you are doing. It is crucial that every task has meaning and that its importance is understood.

Ambition – we want you to get better and better and better. It is fundamental to our beliefs that the better you are, the better we will be.

Commitment – Is there anything less than 100%? Whether it is delivering another successful campaign for our clients or baking, running, cycling or even tough muddering to raise money for our chosen charity – we ALWAYS give 100%. Collaborative and focused. Driven but likeable. Our goal is to deliver outstanding results in everything that we do and have fun doing it.

Key contacts

REaD Group and CALM! 

The Campaign Against Living Miserably (CALM) is leading a movement against male suicide, the single biggest killer of men under 45 in the UK. CALM is an all-encompassing charity, and any money raised goes to help fund their life-changing, life-saving services:

  • Providing frontline services for men, including a free and confidential helpline and webchat
  • Promoting cultural and societal change, enabling conversations and encouraging everyone to speak out about their mental health experiences
  • Campaigning for better understanding of the causes of suicide and its prevention.

Our most recent event will see team REaD take on the 94 challenge – bring it on!

Last month we took part in CALM’s Task me anything initiative, taking on a random task created by CALM to raise some money! These tasks are lockdown – friendly and great things to get involved with now!

To make a donation please visit our Just Giving page: http://ow.ly/pA0m30oAuBO

A brief history of REaD Group

1991
REaD Group founded
1993
National Homemovers Database Launched (NHD)
1993
Launched the GAS file
1996
GAS Reactive Launched
2001
Launched The Bereavement Register
2001
Launch of MetaMorphix
2002
TBR wins best new product at Direct Marketing Fair, Wembley
2008
Launched Scientia Active lifestyle database
2012
Launch of Qinetic
2013
Creation of The Data Agency
2014
Agree exclusive agreement for Acxiom
2015
Delivered first Single Customer View (SCV)
2015
Launch of REaD Group Insight
2016
Launch of Prospectus for Charity
2016
Win Database Marketing Award: Outstanding Data Focussed Agency
2017
Launch of Prospectus for Insurance
2017
ISO 27001 certification achieved
2018
REaDConnect launched
2018
GDPR ready Active database is released
2019
Shortlisted for CIM and DataIQ Awards
2019
Win Insight of Fundraising Award: Most Powerful Insight using Data Analysis with Marie Curie
2019
Win National Fundraising Award: Best Use of Insight with Marie Curie
2020
Shortlisted for CIM Excellence in Marketing Awards
2020
REaD acquires UKChanges assets
Play
REaD Group data services: Enrich, clean and understand your data
Helping you get closer to your customers