REaD Group: Case Studies - Creating Valuable Relationships

Creating Valuable Relationships

To genuinely engage your customers, communication needs to be timely, relevant and permissioned. Everyday we use our unrivalled data products, insight and expertise to help our clients get closer to their customers.

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Moonpig

Customer segmentation and insight drive personalised cards and gifts retailer Moonpig into more successful marketing.

Glasses Direct

New Vision: Customer Segmentation gives Glasses Direct real clarity on who their customers are

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Macmillan

Inline provides Macmillan with informative and accurate insight as a result of clean and compliant data

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Nectar

Good data engenders loyalty: The importance of data quality in managing Nectar's nationwide loyalty card scheme.

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The Co-operative Bank

The importance of clean and accurate data: Meticulous data cleaning allows The Co-operative Bank to reconnect with lost customers