Creating Valuable Relationships
To genuinely engage your customers, communication needs to be timely, relevant and permissioned. Everyday we use our unrivalled data products, insight and expertise to help our clients get closer to their customers.
Retail: UK Leading Supermarket
We innovated the client’s thinking to deliver a solution the client didn’t realise was possible.
Insurance: Ageas
Ageas identified they had a limited market of over 50’s consumers. Their ambition was then to grow market shares by targeting a wider demographic, to create a more diverse consumer pool.
Automotive: Online data solutions for the automotive sector
REaD Group created a bespoke version of REaDOnline, the market-leading online data cleansing tool to integrate into the clients online intranet.
Retail: Shoe retailer uses social media listening
A high street shoe retailer wanted to increase sales of shoes for weddings
Finance: Gobsmack
Bespoke real-time data feeds enable Gobsmack clients to deliver personalised offers to increase engagement and LTV
Retail: Supplying the nation with craft beer subscriptions
Bespoke subscription data models from REaD Group
Retail: Leading garden appliance retailer sees massive uplift in sales
Using social media and property data to identify customers for garden appliances
Travel: Titan Travel
Look-a-like prospect data drives Titan's acquisition strategy to generate substantial revenue and ROI
Marketing: Stannp
REaD Group's automated data cleaning solution enables Stannp clients to improve campaign performance through accurate and up to date data
Leisure: Casino data cleaning with REaDConnect
Improving brand awareness with data cleaning through REaDConnect!
Insurance: Staysure
Single Customer View generates timely, accurate and actionable business insight for Staysure
Insurance: Pet supplies and insurance
Creating pet-owner specific variables to achieve record results!
Retail: Catalogue retailer
Utilising a bespoke data pool from REaD Prospect and selection expertise has delivered fantastic campaign results for retail catalogue mailing!
Retail: Glasses Direct
New Vision: Customer Segmentation gives Glasses Direct real clarity on who their customers are
Charity: Large health charity
Optimising data quality for a large health charity is helping them to maximise their fundraising campaigns
Charity: Covid-19 risk data, Marie Curie
Using open source, publicly available data, REaD Group partner More Metrics has created a set of data models that explore the impact of Covid-19 on the UK population.
Retail: REaDConnect delivers cost savings for large retailer
Data Quality solution for large retailer
Charity: Marie Curie
Double award winning project harnesses geographical data to provide Marie Curie with powerful strategic insight
Retail: Retail data for acquisition success
To find the best fit channel for the client, REaD Group created controlled testing groups using segmentation splits to look at postal, email and direct mail combinations.
Insurance: Over 50s insurance provider
Full UK market segmentation enables over 50s insurance provider to expand into younger age band
Subscription service: Online dating site
Segmentation allows dating site to identify their most valuable customers and find look-a-like prospects
Retail: Moonpig
Customer segmentation and insight drive personalised cards and gifts retailer Moonpig into more successful marketing.
Charity: Macmillan
Inline provides Macmillan with informative and accurate insight as a result of clean and up to date data
Banking: The Co-operative Bank
The importance of clean and accurate data: Meticulous data cleaning allows The Co-operative Bank to reconnect with lost customers