A leading retailer for home and garden appliances wanted to create a campaign for a new and improved hedge trimmer. Previous campaigns had seen generally low response rates and they wanted to use a new channel to identify the best customers for the product.
REaD Group used social media listening, for example “cut the hedge last night” and “front garden looking great, but the hedge needs some work still”, and property data to find households we were confident actually had hedges on site.
We saw an instant increase in response rates and massive uplift in sales from our newly targeted campaigns.
Keep your eyes peeled for that topiary!
For more information get in touch with our team at REaD Group here!