Shoe retailer uses social media listening to target those looking for wedding shoes

If the shoe fits!

The Challenge: 

A high street shoe retailer wanted to increase sales of shoes for weddings; brides, grooms, bridesmaids, family and guests. That’s a lot of shoes!

The Solution:

By tracking social media content and linking posts that reference weddings such as, “can’t wait to be a bridesmaid” and ”getting married in 3 months”, the brand were then able to send out highly targeted emails and postcards on a weekly basis to those individuals flagged over social media.

The Results: 

This targeted campaigning generated regular income and raised the profile of the brand as a go to retailer for wedding shoes.

 

For more information get in touch with our team at REaD Group here! 

Don’t forget to follow us on Linkedin  and Twitter for latest news, events and updates!

Speak to one of our friendly advisors today