Shoe retailer uses social media listening to target those looking for wedding shoes

If the shoe fits!

The Challenge: 

A high street shoe retailer wanted to increase sales of shoes for weddings; brides, grooms, bridesmaids, family and guests. That’s a lot of shoes!

The Solution:

By tracking social media content and linking posts that reference weddings such as, “can’t wait to be a bridesmaid” and ”getting married in 3 months”, the brand were then able to send out highly targeted emails and postcards on a weekly basis to those individuals flagged over social media.

The Results: 

This targeted campaigning generated regular income and raised the profile of the brand as a go to retailer for wedding shoes.


For more information get in touch with our team at REaD Group here! 

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