Titan pride themselves on offering their customers unbeatable value and quality on their holidays. They have always had a strong customer base when it comes to repeat customers, however, they wanted a renewed focus on acquisition. The brand had never used direct mail before for acquiring new customers and feared the cost would out way the reward. Titan contacted REaD Group to explore targeting customers with multichannel campaigns using email and direct mail – and here’s what happened…
REaD Group took Titan’s data file and ran detailed profiles to understand the different demographics it contained, including behavioural traits and personas. By understanding their target market we were able to match using REaD Group data and develop a campaign to identify target lookalike customers.
Titan were able to generate a substantial amount of revenue and an impressive ROI from the campaign driven by the lookalike prospects provided by REaD Group. The first receiving an ROI of around 800%, acquiring hundreds of new customers and bookings straight off the back of the first direct mail piece.
Titan Case Study
As an Award-Winning holiday company, we are always looking for new customers and REaD Group have supported us with this by providing profiled leads. REaD find look-a-like prospects based on our customer demographic and we’ve had overwhelming success, which is why this continues to form part of our on-going strategy. The Data is continually improved by overlaying any prospects that book with us to ensure that the output is even more targeted each time.Tom AdamsSenior Marketing Executive - Customer Acquisition