How to engage consumers this festive season

How to engage consumers this festive season

Download Christmas Buying Habits 2021 report

    Build a winning strategy this season!

    While Christmas is the most wonderful time of the year (according to Andy Williams), it is also the most important time of the year for retail brands.

    But after a rollercoaster couple of years, and with 2021 the year in which COVID-19 finally killed off some of our most-loved brands, what’s in store for retailers this festive season? We’ve taken a look at some of the key statistics and trends in retail shopping habits and furnished you with tips and tools to help you capitalise on these trends and make the most of the upcoming festive period.

    What to expect:
    • Nearly 70% of Gen Z and Millennials are actively looking to engage with brands with a clear sustainable mission this year
    • 72% plan to rely on incentives like Black Friday and Cyber Monday, but 55% of Silver Surfers are unlikely to get involved in holiday sales
    • Total retail sales volumes fell by 1.9% in 2020, while online sales rose to a record high of 33.9% as a share of all retail spending