Finding and engaging greener customers!
It’s easy being (aware of who is) green:
The focus on climate change is heating up , and there is extensive debate and discussion around how the UK’s industries will meet the Government’s Net Zero strategy, which sets out policies and proposals for decarbonising all sectors of the UK economy to meet the net zero target by 2050, in line with the UN’s climate change goal.
This is a huge challenge for brands across all market sectors. From clothing to supermarkets, automotive to energy providers, print production to fast food delivery, every business of every size will need to transform its business and operating model. As PWC explains, a net-zero ambition will need to ensure accountability, realign the corporate growth strategy, adapt the operating model and supply chain, invest in innovation and prioritise transparency and engagement. It’s a lot to think about but a number of companies have already committed to their own net zero targets.
And a number of brands already have or have recently launched some incredible sustainability initiatives to help not only improve their carbon emissions but also those of their customers.
Get your brand on track and find your green consumers:
- Understand what’s driving greener behaviour in consumers?
- Product and service trends for more sustainable consumers?
- And the reasons for local shopping trends?