GDPR states that direct marketing may be considered to be a legitimate interest. Does this apply to direct marketing by any channel?

REaD Group > All FAQs > GDPR states that direct marketing may be considered to be a legitimate interest. Does this apply to direct marketing by any channel?

No. Due to the PECR regime we do not believe that you can send electronic marketing to an individual without their consent. It is our belief that you can send direct mail to an individual as a legitimate interest of your business, as per Recital 47 of GDPR journal.

GDPR states that direct marketing may be considered to be a legitimate interest. Does this apply to direct marketing by any channel?

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