How does data cleaning work?

How does data cleaning work?

Within just one year, around 30% of your data becomes invalid. As a result, datasets that include irrelevant information will bring the quality of your dataset down. And, if you’re using this data to run promotions, campaigns, or inform communications, it’s not going to pack much of a punch if a third of it is outdated.

Data quality issues can arise as a result of  several factors. From human error, incorrect formatting, data duplication, and more. Your contacts might also change their personal details, such as their home address, phone number, or email address.

But, with REaD cleanse, you can ensure your data is clean and accurate. Not only will this lead to sensible business decisions, but will increase your ROI too.

REaD cleanse uses a variety of advanced technology and software to ensure that your data is accurate, complete, consistent, and valuable. These include:

Gone Away Suppression – This software has an unmatched ability to identify those who have relocated, so you can make sure  your marketing efforts are actually reaching who they’re intended for.

GAS Reactive –  Is updated and validated monthly using multiple trusted sources – including local authority data, two credit reference agencies, mover and transactional data, electoral roll and our own, bespoke database – providing the most up-to-date view of gone-away and movers available for UK consumers.

Deceased Suppression (The Bereavement Register) – Not only does this ensure that your data is accurate by eliminating anyone that has passed away, it also reduces your risk of reputational and brand damage.

Data cleansing goes a long way to improve the accuracy and relevance of your data, which in turn contributes to the quality of it.

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