Identifying data quality issues isn’t always easy. Some issues may be more obvious, although many issues can go undetected in your database. In either case, poor data quality will prevent your data from performing to its maximum potential and working for its intended purpose.
The impact of this can be severe. From wasted budget, lack of ROI, duplicate communications, and potential brand damage. Learn more about the 6 most common data quality issues.
Aren’t sure where to start? Get in touch for a data quality assessment.