What guidelines do we follow for Performance marketing email campaigns?

What guidelines do we follow for Performance marketing email campaigns?

As REaD Group are the Data Controller and to comply with GDPR, REaD Group run campaigns to be transparent with a clear link from the sender, to the data controller and to the client.  Therefore, REaD Group have taken the view that headers and footers will name both My Data Choices and REaD Group, whilst explaining the link between these sites to the consumer. As the Data Controller, REaD Group must be named first in the from line, in association with the client e.g. From line would be: REaD Group in association with ‘Brand name’.