Why do REaD Group have to be the named sender for Performance marketing campaigns?

Why do REaD Group have to be the named sender for Performance marketing campaigns?

REaD Group are named in the Fair Processing Notices (FPN) at the point of data collection.  To ensure there is transparency in accordance with GDPR, REaD Group must be the sender of any communications. It must be absolutely clear to the recipient that the communication are from REaD Group (on behalf of our client/on your behalf).