REaD Group ensured that Active was GDPR ready by April 2018. We assessed all of our contributors to ensure that they provided GDPR standard data. This has resulted in Active largely remaining the same because email and mobile records already had to comply with the PECR regime. Our postal records may be used for postal marketing so long as the balancing test to assess the impact on the individual has been carried out and the threshold reached.
*For more information regarding Electronic Marketing please see PECR.