Resources to help you thrive under GDPR
The EU GDPR is designed to give consumers more control over how their data is used. REaD Group has been preparing for these changes for many years and can help you be GDPR savvy!
As with any important purchase it is imperative to do thorough research. When it comes to buying marketing data you should apply strict due diligence before you select a supplier – or repent at leisure.
Here are some of the qualifying questions you should always ask when you are choosing your data provider:
Check out our latest GDPR FAQsDownload checklist
GDPR Article 5 requires that personal data be kept clean and accurate (or be deleted!) – here are 5 good reasons to keep your data clean!
Check out our latest GDPR FAQsDownload our 5 really good reasons to keep your data clean
As a regulation GDPR enshrines the 6 principles set out in Article 5 in law – they apply to every data processing activity.
Consider it like a list of business critical data quality ‘to dos’.
Download our 6 principles infographic to take a closer look at what the principles are and what they require you to do.
Check out our latest GDPR FAQsDownload our 6 principles infographic
One of the most common deterrents to working with a new regulation is often the volume of jargon that comes with it– especially when it’s a regulation that is trying to keep up with technological advances. With this in mind, it is important to get this GDPR jargon busted!
Check out our latest GDPR FAQsDownload our GDPR Jargon Buster
GDPR: Our Stance
The lack of clarity in the run up to GDPR has been shocking. This statement provides much needed clarity on how to remain on the right side of the legal minefield and make the most of the opportunity that GDPR really presents.
REaD Group have been involved from the very earliest stages of GDPR. We have been at the forefront of negotiation, lobbying and discussion for the last six years. Consequently, our knowledge of the regulation itself, the intended meaning and what it means for the Direct Marketing industry is unrivalled.
REaD Group is unequivocally supportive of the GDPR. All the decisions we have made surrounding the permissions required to use third party data for direct marketing activity under GDPR have been externally validated by Bristows LLP, widely regarded as this country’s leading data protection lawyers.Read REaD Group’s full statement on GDPR
The right marketing data to engage, acquire and retain the best customers
Transforming your data into knowledge….And knowledge into profitable action