Resources to help you thrive under GDPR

The GDPR is designed to give consumers more control over how their data is used. Its good for consumers and good for business. REaD Group can ensure you are GDPR-savvy!

'7 steps to getting clean'

As well as being a vital aspect of regulatory compliance (GDPR 5.1d), keeping data clean and up-to-date will lead to increased business efficiency, improved marketing efforts and greater ROI across your business.

Download our handy checklist on the steps you should take when conducting a data cleanse.


Check out our latest GDPR FAQs

Download checklist
8 questions to ask when choosing your data provider

As with any important purchase it is imperative to do thorough research. When it comes to buying marketing data you should apply strict due diligence before you select a supplier – or repent at leisure.

Here are some of the qualifying questions you should always ask when you are choosing your data provider:


Check out our latest GDPR FAQs

Download checklist
title text - 5 really good reasons to keep your data clean

GDPR Article 5 requires that personal data be kept clean and accurate (or be deleted!) – here are 5 good reasons to keep your data clean!


Check out our latest GDPR FAQs

Download our 5 really good reasons to keep your data clean
title text - why there has never been a better time to use direct mail

In light of recent guidance from the ICO on using Legitimate Interest as a legal basis for processing find out why there has never been a better time to use Direct Mail!


Check out our latest GDPR FAQs

Why there has never been a better time to use DM
title text - the 6 principles

As a regulation,  GDPR enshrines the 6 principles set out in Article 5 in law – they apply to every data processing activity.

Consider it as a list of business critical data quality ‘to dos’.

Download our 6 principles infographic to take a closer look at what the principles are and what they require you to do.


Check out our latest GDPR FAQs

Download our 6 principles infographic
title text - GDPR checklist

Are you ticking the boxes when it comes to GDPR?

Our checklist will help you stay on track!

Check out our latest GDPR FAQs

Download GDPR Checklist
title text - GDPR legal bases for processing personal data

Controllers must have a lawful basis for processing personal data, under the GDPR and these are set out in Article 6.1


Check out our latest GDPR FAQs

Download our 6 legal processes summary
title text - Jargon Buster

One of the most common deterrents to working with a new regulation is often the volume of jargon that comes with it– especially when it’s a regulation that is trying to keep up with technological advances. With this in mind, it is important to get this GDPR jargon busted!


Check out our latest GDPR FAQs

Download our GDPR Jargon Buster
title text - GDPR Impact Series 2018: Accuracy and Relevance

Read our full research report, in partnership with DataIQ, into consumer attitudes to data protection, data sharing, trust and how accurate they expect their data to be!


Check out our latest GDPR FAQs

Download the full report
title text - 7 deadly sins

REaD Group have compiled a list of 7 DEADLY DATA SINS to be avoided at all costs – committing any one of these could not only result in substantial fines, but also damage your brand – be sure that you’re not guilty!


Check out our latest GDPR FAQs

Download our 7 deadly sins infographic

Protecting consumers rights and enquiries!

It is integral to our processes that consumers are able to act upon their fundamental rights and withdraw marketing permission when and where they choose. In tandem with the Online Permission Library, REaD Group have built and created a bespoke preference management website (My Data Choices) which provides consumers with a fast and easy way to manage their marketing preferences and suppress personal data from further processing.

My Data Choices
GDPR 'Our Stance' with REaD Group logo

GDPR: Our Stance

The lack of clarity in the run up to GDPR has been shocking. This statement provides much needed clarity on how to remain on the right side of the legal minefield and make the most of the opportunity that GDPR really presents.

REaD Group have been involved from the very earliest stages of GDPR.  We have been at the forefront of negotiation, lobbying and discussion for the last six years.  Consequently, our knowledge of the regulation itself, the intended meaning and what it means for the Direct Marketing industry is unrivalled.

REaD Group is unequivocally supportive of the GDPR.  All the decisions we have made surrounding the permissions required to use third party data for direct marketing activity under GDPR have been externally validated by Bristows LLP, widely regarded as this country’s leading data protection lawyers.

Read REaD Group’s full statement on GDPR
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