It has always been essential for Charities to keep data clean. However, current circumstances have made it more crucial to keep campaigns compliant and ready for action. Read our top 10 reasons to keep your data clean below.
Your supporter data is decaying at a faster rate than ever before – bad data is bad news for charity decisions, marketing campaigns and brand!
You MUST remove deceased contacts to avoid distress to relatives and associated brand damage.
It’s the law to keep your supporters and prospect data clean and accurate! GDPR Article 5.1 (d) specifies explicitly that data must be kept “Kept accurate and, where necessary, kept up to date”
Clean, accurate and good quality data means better, informed decisions and targeted campaigns for your supporters.
Good quality data is proven to enhance campaign performance.
Reduce campaign costs and improve delivery rate.
Improve your campaign ROI by sending campaigns that are accurately addressed and delivered to prospects and supporters.
Protect your brand from the reputational damage caused by sending incorrectly addressed mail and mailing goneaways.
Improve supporter perception and brand experience. Supporters expect their data to be accurate, responsible and compliant.
In conclusion, it is now far easier to manage your data responsibly and maintain a high standard of accuracy and compliance. With a range of providers and a choice of services available to suit your charity and non-proﬁt requirements and frequency:
- Integrated via API for real-time screening.
There is no excuse not to keep you data clean, compliant and ready for action!
Get in touch with our Charity lead at REaD today!
Keeping your student database clean and accurate has never been more important for your institution. By following legislation you can ensure a more effective and altogether improved approach to responsible marketing, improving campaign targeting, reducing costs and increasing ROI. Your data has never been easier to achieve and maintain!
Bad data is bad news for your institutions decision making, marketing campaigns and overall brand reputation.
You must ensure all deceased contacts are removed to avoid unnecessary upset to those receiving it.
In line with Article 5.1 (d) and GDPR regulations it is the law to keep your student and prospect data clean and accurate.
Clean, accurate and good quality data means better, more informed decisions and more targeted campaigns for your students.
It is essential to have good quality data to enhance campaign performance and brand reputation.
Reduce costs and improve delivery rate.
Increase your institutions brand reputation with more accurately addressed and delivered campaigns, decreasing the damage done by incorrectly mailing to goneaways and deceased records.
Students and prospects expect their data to be accurate and managed responsibly and compliantly.
It has never been easier to manage your data responsibly and maintain a high standard for accuracy and compliance. With a range of providers and choice of services available to suit your requirements in the education sector.
- Integration via API for real-time screening
There really is no excuse not to keep your data clean compliant and ready for action!
Talk to our education leads and data cleaning experts at REaD today to find out the best data quality solution for you https://readgroup.co.uk/services/data-quality/