We are delighted to have been a part of this year’s Civil Society Spring Summit, exploring the roles of charity leaders in guiding organisations through the pandemic and re-building for the future of fundraising. The event provided guidance into the key issues impacting charities over the past year and offered insight and new perspectives through downloadable resources, interactive discussions, networking, case-studies, discussion boards and the opportunity to speak one-to-one with sector experts and brands alike.
The over-arching themes looked at creating a culture of kindness through brand communication, data transparency and risk management at the highest level. The discussions that followed explored governance and leadership in the charity sector. Whether trustees should consider brand mergers to grow as an organisation in the future followed by opportunities for participants and sector leads to discuss case studies and challenges facing the industry today.
Find out more about upcoming events with the Civil Society
or download our event overview here
For over 30 years, REaD Group have taken the lead in planning strategies and multi-channel communications. Delivering acquisition and retention for our clients using insight-driven recommendations to optimise marketing budget and maximise return on investment. Giving brands the knowledge and services to make accurate, trusted and effective marketing decisions for their brand.
Combining attitudinal, social and opinion data with REaD Group’s comprehensive demographic and lifestyle UK database, and drawing on our award-winning insight expertise, we provide a one-stop shop for multi-channel marketing. Our objective is to provide clients with an in-depth understanding of the UK consumer market using our experience across multiple industry sectors. We specialise in both online and offline channels and understand that no one channel works in isolation:
- Direct Mail
- Partially Addressed Mail
Our campaign planning services (whether acquisition or retention) ensure a holistic and insight-driven approach. Giving clients the confidence that every pound spent is being optimised in the most appropriate and relevant channels top deliver the best results.
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