With some key marketing channels impacted by the Coronavirus lockdown -and a massive potential audience – there has never been a better time to consider using Direct Mail as part of your multichannel campaigns!
More people than ever are making a point of looking at and engaging with their mail every day. This can only be good for open rates cut through and conversion. We are already seeing clients not just continue with direct mail but looking to increase volume.
To get you on track to tap into this powerful channel, we have created a handy checklist – successful direct mail in just 7 steps!
Step 1 How to choose your target audience
Step 2 How to avoid mailing your existing customer base
Step 3 How to set a call to action (CTA)
Step 4 How to decide on the format of a direct mail pack?
Step 5 How to determine the campaign look and messaging
Step 6 How to decide which partners to use
Step 7 How to determine what other marketing activities to run
Step 8 How to tell if your campaign has worked
Step 9 What results you can expect
Want to find out how REaD can help you implemented a highly
effective direct mail campaign? Contact our team today