Already a double award winning project, the Marie Curie Big SHIFT project continues to get well deserved recognition with a shortlist spot in the hotly contested Transformation with Data category in the 2020 DataIQ Awards.
It is testament to the impressive execution and outcomes of the project that has seen it shortlisted together with an impressive list of brands and Agencies, including ekino, JCURV, Looker, Ralph Lauren and Highways Agency.
A genuinely unique and ambitious insight project, the Big SHIFT (Services and Hospices Impacting Fundraising Teams) was the culmination of an investigation launched to understand and model how the provision of Marie Curie’s services on the ground affects localised fundraising performance.
The project used advanced predictive modelling and mapping techniques, using anonymised Marie Curie datasets, Open Source and third-party data.
Mapped income data suggested that a relationship between fundraising performance and the provision of local services existed. The challenge was to model fundraising income at a local level and to better understand the potential for growing fundraising.
The results provided Marie Curie with unique insights, proving that fundraising income is impacted by the charity’s services, and identified powerful links between:
- the location of branded shops and legacy income
- in-home nursing services and hospices and local fundraising
- numbers helped by Marie Curie and donations from that area
For the first time, Marie Curie’s fundraising performance can be related directly to the distribution of its service provisions, engaging and motivating the entire charity.
The insights derived from this analysis have helped Marie Curie to make some key strategic decisions that have transformed their ways of working.
Congratulations to everyone involved for the much deserved recognition and kudos reflected in being shortlisted for this award.
REaD Group CEO, Jon Cano-Lopez commented: “We are delighted to have had the opportunity to work with Marie Curie and be involved in this unique and transformative project. The Big SHIFT is a fantastic example of the power of data led insight and team work. We look forward to continuing to support Marie Curie with this and other projects.”