Big SHIFT project wins another Award! Best use of Insight at National Fundraising Awards

We are absolutely delighted and hugely proud that REaD Group and Marie Curie have won the Best Use of Insight Award at National Fundraising Awards!

Hosted at the stunning and historic venue, The Brewery, and organised by the Institute of Fundraising, the National Fundraising Awards celebrate the very best in fundraising and are a unique opportunity to showcase excellence in the Charity fundraising sector.

It is a genuine honour that REaD Group and Marie Curie have been recognised in these prestigious awards – a reflection of the power and impact of this data and insight driven project, the Big SHIFT.

Marie Curie delivers nursing and care services across the UK, with people interacting with it through many touchpoints, from hospices to shops.  The Big SHIFT project aims to model the effect of these services on fundraising income. A team of senior analysts was established, both internal and external, comprising Steve White from Marie Curie, Scott Logie and Diane Dao from REaD Group, Colin Stewart from Caversham Analytics and Andrew Lockett, Natural Data Insight.  An example of successful collaboration and team work.

A carefully constructed methodology enabled the creation of a baseline fundraising landscape onto which Marie Curie-specific variables were overlaid. Analysis of these ‘layers’ generated predictive models that were then mapped, highlighting areas where fundraising performance is above or below expected levels, in the context of service provision in the locality. A strategically powerful tool, it has already delivered surprising and extremely effective insights.

Well done to everyone involved – a fantastic example of data and insight in action!

For the full list of winners: http://www.nationalfundraisingawards.org.uk/and-the-winner-is

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