REaD Group CEO, Jon Cano-Lopez, with DataIQ100 logo

We are delighted that REaD Group CEO, Jon Cano-Lopez, has been confirmed as a member of the 2019 DataIQ 100 which profiles the most influential people in the data industry.

”I am delighted to be recognised in the 2019 DataIQ100. It is an honour to be associated with such an impressive list of talented and influential data professionals.”

With an impressive CV spanning more than 25 years – including leading some of the UK’s largest data companies – Claritas, Altwood Systems, Acxiom, Ai Data Intelligence, Communisis and currently and now, as CEO of REaD Group – Jon has built a reputation for driving innovation and success in data communications.

Jon joined REaD Group in 2014, as part of the company’s exponential growth and is responsible for the strategic direction and continued success of the business – including adding some top brands to its A-list client base.

Integral to this strategy is his belief that data sits at the heart of everything – and understanding and interpreting that data is key to any brand’s success.

In addition to building on REaD Group’s position as market leader in data cleaning and quality, he has been instrumental in developing the company’s service offerings – including an enviable insight capability and winning contracts for the delivery of Single Customer View solutions, reflecting a real benchmark for REaD Group.

A passionate advocate of utilising technology to drive innovation and deliver optimum results for clients – Jon is the driving force behind the implementation of Data as a Service (DaaS) at REaD Group.  As well as raising the bar for data quality and provision in the industry, the GDPR’s implementation last year presented significant complexities in having 3rd party data processors – and DaaS provides an elegant and equitable solution to that challenge.

Jon has been an authoritative contributor to the direct marketing industry throughout his career holding positions on DMA’s Data Council, various working parties and the Institute of Direct Marketing Data Council.  A genuine industry influencer, he is sought after as a media commentator and a trusted advisor on data marketing, privacy, compliance and the GDPR.

Congratulation to Jon for this much deserved recognition!

CIM Marketing Excellence Award Finalists - REaD Group

REaD Group are delighted to have been announced as a finalist for the CIM Marketing Excellence Awards 2019! In partnership with Ageas Direct, we have been shortlisted in the Best Use of Data and Insight category. The award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience.

The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in their tenth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession.

Using data and insight intelligently to better understand your customers should be at the forefront of every marketer’s mind.  With the wealth of data available it makes perfect sense to utilise such an invaluable asset to improve personalisation and customer experience (and drive competitive advantage!) – provided that this data is used responsibly.

We’re looking forward to awards night on 11th April – see you there!

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The REaD Group Team accepting the Apteco Rising Star Award 2018

We were absolutely delighted to be acknowledged as Rising Star 2018 at the Apteco Partner of the Year Awards last night.

Winning this Award is the culmination of more than two years of innovation and endeavor at REaD Group and reflects a true team effort.

Having been one of the industries leading data providers for more than 25 years, adding to our service offering to help clients to maximise the effectiveness of data and how it is used, was a natural next step in the evolution of the business.

As a result we made the strategic decision to increase our capability and client base. We recruited a talented solutions team,  invested in our technical stack, defined a series of key objectives and focused our efforts in achieving them.

This Award is the culmination of more than two years of strategic endeavour at REaD Group and reflects the true team effort.

REaD Group Chairman and Founder, Mark Roy is extremely proud of the achievement, commenting : “The real triumph is in how far we have come in the last two years.  The solutions reflected by this award, that are delivering so much value to our clients, are a fantastic achievement for REaD Group – well done team!”

To be recognised as their fastest growing partner by Apteco is a credit to everyone involved and firmly establishes REaD Group as a trusted partner for the delivery of complex engagement solutions.

Much credit and congratulations to everyone involved!