It has been one hell of a year – and we are beyond delighted to now be multi award winning in 2019! And to be shortlisted for three categories in the DataIQ Awards is the icing on the cake.
But, ultimately, the real winner is data.
With all the hype surrounding data – it’s the new oil, gold, best thing since sliced bread, etc – it is easy to lose sight of the real impact of using it intelligently. Well managed, maintained and respected data will drive better strategic decisions and deliver tangible value to businesses on a day to day basis.
To be honest some of it isn’t that sexy but has the potential to transform businesses and achieve outstanding results – and win awards!!!
Data quality is one of the bedrocks of good data management and an obvious first step towards getting the most value from data. The old adage of “rubbish in, rubbish out” has never been more relevant – or potentially costly. In these highly regulated times, all businesses need to be confident that their data is clean, accurate and complete (and compliant!). And with the technology available to manage data quality more efficiently and securely advancing almost daily, there really is no excuse.
It can be as ‘simple’ as understanding your customers better. If you know who your best customers are, what they like, and how you should be communicating with them, then your messages to them will be more personal and positively received (not just personalised). The right analytics can transform strategy and with dramatic results. And deeper insight projects can completely transform business structures and promote new and more productive ways of working – as the award-winning project we have delivered with Marie Curie UK, The Big SHIFT, so aptly demonstrates.
Using high quality third party data, from a credible supplier, can have a dramatic impact on marketing strategy – particularly when it comes to acquisition. If you understand who you best customers are (see actionable insight!) third party data can help you find more of them and engage with them in the right way – using the right channel, message and offer – to ensure more successful outcomes. As our client Titan has very successfully demonstrated.
A new marketing mix
We believe there is a new marketing mix in town – data, creativity and technology.
The companies that use the data they have to make informed decisions that drive both creativity and personalisation – and choose the right technology to put the consumer at the heart of everything they do – are in the best position to win.
As our multi-award winning year goes to show, get the balance of these right and the sky is the limit!
REaD Group are delighted to have won the Most Powerful Insight using Data Analysis award with our fantastic client, Marie Curie, at the Insight in Fundraising Awards last night! The awards recognise the best work, innovation and inspirational stories of individuals working in data, analysis and insight contributing to fundraising practices.
Marie Curie delivers nursing and care services across the UK, and people interact with the charity through many touchpoints ranging from hospices to shops. They were keen to understand what influenced this giving and how much of an impact local services, such as shops, hospices and nursing care impacts on the money received in donations and other giving.
A carefully constructed methodology enabled REaD Group to create a baseline fundraising landscape onto which Marie Curie-specific variables were overlaid.
Analysis of these ‘layers’ generated predictive models that were then mapped, highlighting areas where fundraising performance is above or below expected levels, in the context of the provision of services in the locality.
The models built have been used to show the impact each of the major activities have had on fundraising and other forms of giving.
For example, in a local community it is possible to quantify the impact of a hospice, a shop and the local fundraising group.
Understanding these impacts has not only provided invaluable insight for the charity to inform business and marketing decisions, it has also supported the business case for different areas of the organisation working more closely together.
A fantastic evening and so inspiring to see the wealth of talent and innovation being achieved in our industry. Huge congratulations to everyone involved!
REaD Group are delighted to have been shortlisted in three categories in the DataIQ Awards 2019:
- Best place to work in data
- Best use of data in a marketing programme with Titan Travel
- Transformation with data with Marie Curie
The awards recognise the skills, commitment and capabilities of individuals, teams, organisations and solutions of the top performers in the data industry. Aligned to the value-driving champions and the challenges they meet, judged by the top tier of practitioners.
We’re looking forward to awards night on 10th July – see you there!
”I am delighted to be recognised in the 2019 DataIQ100. It is an honour to be associated with such an impressive list of talented and influential data professionals.”
With an impressive CV spanning more than 25 years – including leading some of the UK’s largest data companies – Claritas, Altwood Systems, Acxiom, Ai Data Intelligence, Communisis and currently and now, as CEO of REaD Group – Jon has built a reputation for driving innovation and success in data communications.
Jon joined REaD Group in 2014, as part of the company’s exponential growth and is responsible for the strategic direction and continued success of the business – including adding some top brands to its A-list client base.
Integral to this strategy is his belief that data sits at the heart of everything – and understanding and interpreting that data is key to any brand’s success.
In addition to building on REaD Group’s position as market leader in data cleaning and quality, he has been instrumental in developing the company’s service offerings – including an enviable insight capability and winning contracts for the delivery of Single Customer View solutions, reflecting a real benchmark for REaD Group.
A passionate advocate of utilising technology to drive innovation and deliver optimum results for clients – Jon is the driving force behind the implementation of Data as a Service (DaaS) at REaD Group. As well as raising the bar for data quality and provision in the industry, the GDPR’s implementation last year presented significant complexities in having 3rd party data processors – and DaaS provides an elegant and equitable solution to that challenge.
Jon has been an authoritative contributor to the direct marketing industry throughout his career holding positions on DMA’s Data Council, various working parties and the Institute of Direct Marketing Data Council. A genuine industry influencer, he is sought after as a media commentator and a trusted advisor on data marketing, privacy, compliance and the GDPR.
Congratulation to Jon for this much deserved recognition!
REaD Group are delighted to have been announced as a finalist for the CIM Marketing Excellence Awards 2019! In partnership with Ageas Direct, we have been shortlisted in the Best Use of Data and Insight category. The award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience.
The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in their tenth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession.
Using data and insight intelligently to better understand your customers should be at the forefront of every marketer’s mind. With the wealth of data available it makes perfect sense to utilise such an invaluable asset to improve personalisation and customer experience (and drive competitive advantage!) – provided that this data is used responsibly.
We’re looking forward to awards night on 11th April – see you there!
Get in touch for more information on our engagement services
We were absolutely delighted to be acknowledged as Rising Star 2018 at the Apteco Partner of the Year Awards last night.
Winning this Award is the culmination of more than two years of innovation and endeavor at REaD Group and reflects a true team effort.
Having been one of the industries leading data providers for more than 25 years, adding to our service offering to help clients to maximise the effectiveness of data and how it is used, was a natural next step in the evolution of the business.
As a result we made the strategic decision to increase our capability and client base. We recruited a talented solutions team, invested in our technical stack, defined a series of key objectives and focused our efforts in achieving them.
This Award is the culmination of more than two years of strategic endeavour at REaD Group and reflects the true team effort.
REaD Group Chairman and Founder, Mark Roy is extremely proud of the achievement, commenting : “The real triumph is in how far we have come in the last two years. The solutions reflected by this award, that are delivering so much value to our clients, are a fantastic achievement for REaD Group – well done team!”
To be recognised as their fastest growing partner by Apteco is a credit to everyone involved and firmly establishes REaD Group as a trusted partner for the delivery of complex engagement solutions.
Much credit and congratulations to everyone involved!