It has been one hell of a year – and we are beyond delighted to now be multi award winning in 2019! And to be shortlisted for three categories in the DataIQ Awards is the icing on the cake.

But, ultimately, the real winner is data.

With all the hype surrounding data – it’s the new oil, gold, best thing since sliced bread, etc – it is easy to lose sight of the real impact of using it intelligently.  Well managed, maintained and respected data will drive better strategic decisions and deliver tangible value to businesses on a day to day basis.

To be honest some of it isn’t that sexy but has the potential to transform businesses and achieve outstanding results – and win awards!!!

Data Quality

Data quality is one of the bedrocks of good data management and an obvious first step towards getting the most value from data. The old adage of “rubbish in, rubbish out” has never been more relevant – or potentially costly.  In these highly regulated times, all businesses need to be confident that their data is clean, accurate and complete (and compliant!).  And with the technology available to manage data quality more efficiently and securely advancing almost daily, there really is no excuse.

Actionable insight

It can be as ‘simple’ as understanding your customers better. If you know who your best customers are, what they like, and how you should be communicating with them, then your messages to them will be more personal and positively received (not just personalised).  The right analytics can transform strategy and with dramatic results.  And deeper insight projects can completely transform business structures and promote new and more productive ways of working – as the award-winning project we have delivered with Marie Curie UK, The Big SHIFT, so aptly demonstrates.

Quality Data

Using high quality third party data, from a credible supplier, can have a dramatic impact on marketing strategy – particularly when it comes to acquisition.  If you understand who you best customers are (see actionable insight!) third party data can help you find more of them and engage with them in the right way – using the right channel, message and offer – to ensure more successful outcomes.  As our client Titan has very successfully demonstrated.

A new marketing mix

We believe there is a new marketing mix in town – data, creativity and technology.

The companies that use the data they have to make informed decisions that drive both creativity and personalisation – and choose the right technology to put the consumer at the heart of everything they do – are in the best position to win.

As our multi-award winning year goes to show, get the balance of these right and the sky is the limit!

Contact us to explore how we can help you find the right combination of data, creativity and technology

We are absolutely delighted and hugely proud that REaD Group and Marie Curie have won the Best Use of Insight Award at National Fundraising Awards!

Hosted at the stunning and historic venue, The Brewery, and organised by the Institute of Fundraising, the National Fundraising Awards celebrate the very best in fundraising and are a unique opportunity to showcase excellence in the Charity fundraising sector.

It is a genuine honour that REaD Group and Marie Curie have been recognised in these prestigious awards – a reflection of the power and impact of this data and insight driven project, the Big SHIFT.

Marie Curie delivers nursing and care services across the UK, with people interacting with it through many touchpoints, from hospices to shops.  The Big SHIFT project aims to model the effect of these services on fundraising income. A team of senior analysts was established, both internal and external, comprising Steve White from Marie Curie, Scott Logie and Diane Dao from REaD Group, Colin Stewart from Caversham Analytics and Andrew Lockett, Natural Data Insight.  An example of successful collaboration and team work.

A carefully constructed methodology enabled the creation of a baseline fundraising landscape onto which Marie Curie-specific variables were overlaid. Analysis of these ‘layers’ generated predictive models that were then mapped, highlighting areas where fundraising performance is above or below expected levels, in the context of service provision in the locality. A strategically powerful tool, it has already delivered surprising and extremely effective insights.

Well done to everyone involved – a fantastic example of data and insight in action!

For the full list of winners: http://www.nationalfundraisingawards.org.uk/and-the-winner-is

View from the Silent Retreat in Bali with Campaign Against Living Miserable (CALM) logo

By Felicity ‘Flick’ Ward, Credit Controller at REaD Group

It seemed like such a good idea at the time – all I have to do is not speak for 6 days… If Julia Roberts can do it in “Eat, Pray, Love” then it should be no problem for me. Many were incredulous that I would be able to stay quiet for so long – “YOU, not speak for 6 days?”, “Flick, you must be joking”, “You’ll NEVER manage that” – I could go on.

Not to be deterred, and encouraged that some of my disbelieving friends and colleagues had pledged sponsorship, I booked the Bali Silent Retreat bang in the middle of Ubud – no getting away then!

As my departure date approached, I started to have serious doubts (and borderline panic) but off I went.

It turned out to be an absolutely amazing experience – bucket list stuff! I loved the tranquillity, the place was stunning and having no contact with the outside world at a time of intense political turmoil was so welcome.

My daily routine consisted of:

5am Ginger Tea

6 – 7am Meditation

7-8.30 am Yoga

9.30 am BREAKFAST

Free to explore, eat lunch etc. until

2pm – 3.30pm Yoga

3.30pm – 4.30pm Meditation

4.30 – 6pm DINNER

Then early to bed.

My daughter had bought me Eat, Pray, Love to read which I started on the morning I arrived and finished an hour before I left – I hadn’t appreciated the inscription until I opened it – “Dear Mummy – one family’s quest for silence”. It was the perfect book to read…

I tried all sorts of things I had never experienced and to be honest, never thought I would – labyrinth walking meditation, crystal meditation, water meditation (freezing!!) and all sorts of yoga positions I never thought were possible!

I had time to really get to know myself, explore my innermost thoughts and heal from the frantic life we all seem to lead and all of the pressures we put upon ourselves – such as the expectation of instant (and constant) communication.  No mobile – so no Whats App, no email, no text and NO BREXIT!

I fell in love with Mount Batur which I could see from my terrace and decided to have a go at painting it (no judgement please, I know I’m no Monet!).

I amazed myself at my ability to keep absolute silence – I didn’t even talk to myself (something I swear I do on a regular basis!).

This really was an unforgettable experience and one which was made even more poignant as two days after I left the Retreat I received news of a dear friend of the family, aged 27, who had attempted suicide but had miraculously survived.

Suicide is the biggest killer of men under 45, and the main reason I wanted to undertake this self-imposed silence (besides raising as much as possible for CALM and setting a personal challenge for myself) was because mental health is an issue that people often struggle to talk about and there are so many who suffer in silence.

Thank you so much to everyone who sponsored me and for everyone that understandably doubted my ability to pull this off, I am so delighted I proved them wrong.

It is still not too late to sponsor me so please, please, dig deep for this truly amazing charity: https://www.justgiving.com/fundraising/REaD-Group2

DataIQ Awards logo with fireworks in the background

REaD Group are delighted to have been shortlisted in three categories in the DataIQ Awards 2019:

  • Best place to work in data 
  • Best use of data in a marketing programme with Titan Travel
  • Transformation with data with Marie Curie

The awards recognise the skills, commitment and capabilities of individuals, teams, organisations and solutions of the top performers in the data industry. Aligned to the value-driving champions and the challenges they meet, judged by the top tier of practitioners.

https://www.dataiq.co.uk/events/events/dataiq-awards-2019?tab=shortlist

We’re looking forward to awards night on 10th July – see you there!

CALM - The Campaigning Against Living Miserably logo

By Alice Miller, Account Manager at REaD Group

One of the most inspiring things about working for REaD Group is our fundraising activity and commitment to a new charity every year. We select a charity that has been nominated by a member of staff, provide them with pro bono marketing services and spend the year trying to raise as much money as we can!

Last year we raised over £12,000 (including Gift Aid) for MS Society, thanks to a year packed with sponsored waxing, quizzes, bake-offs and other fun events – and especially due to some intrepid employees trekking 10 peaks in 10 hours in the Lake District! The Charity of the Year gives us a chance to come together as a team and raise much needed funds for causes where every little really does make a big difference.

This year, I nominated CALM – the Campaign Against Living Miserably. CALM is a national, male suicide charity. It focuses specifically on men as 76% of all suicides are male, and suicide is the biggest killer of men under 45.

Anyone who knows me will be aware that I’m particularly supportive of mental health campaigns. However, the work that CALM do is especially close to my heart as I’ve lost two male friends to suicide in the last few years. It is difficult and tragic to see anyone battling with mental health issues, but it’s important to remember how far-reaching its impact can be – suicide affects families, friends and communities too.

We were fortunate enough to be visited this week by one of CALM’s fundraising officers, Emily, who came into the office to talk to us about the fantastic work that CALM does:

  • Providing frontline services for men, including a free and confidential helpline and webchat
  • Promoting cultural and societal change, enabling conversations and encouraging everyone to speak out about their mental health experiences
  • Campaigning for better understanding of the causes of suicide and its prevention.

I think we all left the talk feeling incredibly moved – I spotted more than one person who had ‘something in their eye’ – and inspired to get stuck in to some fundraising and smash our target from last year!

To help kick things off this year I’ll be running the Royal Parks Half Marathon in October. If you haven’t met me, I am not a runner (at the start of the year I found it difficult to run for a bus!) But my running bug seems to be infectious, as 22 members of staff have signed up to run the Asics London 10k in July – we’ll keep you updated throughout the year with our progress! Please give generously if you can and help us raise money for this incredible charity!

Any donations are hugely appreciated and regular updates on our fundraising activity can be found on our JustGiving page.

Find out more about the great work that CALM do here!

REaD Group CEO, Jon Cano-Lopez, with DataIQ100 logo

We are delighted that REaD Group CEO, Jon Cano-Lopez, has been confirmed as a member of the 2019 DataIQ 100 which profiles the most influential people in the data industry.

”I am delighted to be recognised in the 2019 DataIQ100. It is an honour to be associated with such an impressive list of talented and influential data professionals.”

With an impressive CV spanning more than 25 years – including leading some of the UK’s largest data companies – Claritas, Altwood Systems, Acxiom, Ai Data Intelligence, Communisis and currently and now, as CEO of REaD Group – Jon has built a reputation for driving innovation and success in data communications.

Jon joined REaD Group in 2014, as part of the company’s exponential growth and is responsible for the strategic direction and continued success of the business – including adding some top brands to its A-list client base.

Integral to this strategy is his belief that data sits at the heart of everything – and understanding and interpreting that data is key to any brand’s success.

In addition to building on REaD Group’s position as market leader in data cleaning and quality, he has been instrumental in developing the company’s service offerings – including an enviable insight capability and winning contracts for the delivery of Single Customer View solutions, reflecting a real benchmark for REaD Group.

A passionate advocate of utilising technology to drive innovation and deliver optimum results for clients – Jon is the driving force behind the implementation of Data as a Service (DaaS) at REaD Group.  As well as raising the bar for data quality and provision in the industry, the GDPR’s implementation last year presented significant complexities in having 3rd party data processors – and DaaS provides an elegant and equitable solution to that challenge.

Jon has been an authoritative contributor to the direct marketing industry throughout his career holding positions on DMA’s Data Council, various working parties and the Institute of Direct Marketing Data Council.  A genuine industry influencer, he is sought after as a media commentator and a trusted advisor on data marketing, privacy, compliance and the GDPR.

Congratulation to Jon for this much deserved recognition!

CIM Marketing Excellence Award Finalists - REaD Group

REaD Group are delighted to have been announced as a finalist for the CIM Marketing Excellence Awards 2019! In partnership with Ageas Direct, we have been shortlisted in the Best Use of Data and Insight category. The award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience.

The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in their tenth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession.

Using data and insight intelligently to better understand your customers should be at the forefront of every marketer’s mind.  With the wealth of data available it makes perfect sense to utilise such an invaluable asset to improve personalisation and customer experience (and drive competitive advantage!) – provided that this data is used responsibly.

We’re looking forward to awards night on 11th April – see you there!

Get in touch for more information on our engagement services

MS Society logo on grey background with white trees border

By Scott Logie, MD, Insight at REaD Group

At the start of 2018, REaD Group chose MS Society to be our charity of the year. This was based on one of our team who made the proposal, and we agreed they were a worthy charity to follow. I don’t think many of us at that point would have realised how engaged we would have been as a business with the charity, how much we would have learned about the disease or what can be done to help people who live with the disease every day.

A lot of that has to go down to MS Society, they have been amazing. We met the Chief Exec who was full of ideas on how we could help them. Additionally, we have had brilliant support from a number of teams across the charity, with special mention to Tom Bolsin, who has kept us up to date on opportunities, given us great ideas on how to raise funds but more importantly shared with us what our funds could do. And that is at the heart of what a good charity partnership should be.

Over the year we have had visits from an MS sufferer who shared what it is like to live with this debilitating illness every day and we have had a presentation from the research team on what is being done to try and stop the spread of MS.

A particular highlight (?) for me was the visit to the Tissue Bank with my colleague Katie.  Katie was our star fundraiser when we did our big challenge – more on that later – and as a “reward” got to see how brains and spinal cords are being dissected for sharing around the world for researchers to analyse the differences between those with the disease and those without (more information here). Katie seemed to love this, odd girl, although I had to leave the room to lie on the floor. Those people who do that job deserve a medal.

Probably the most uplifting event of the year was the awards ceremony where individuals with MS, their families, their employers and those who raise funds in their spare time were all recognised. The word “humbling” is over-used, but I left that event feeling pathetic for the little that I do compared to these amazing people and enthused that they do it.

Oh yeah, and we raised funds too. We baked cakes – some tasted nicer than others. We had a pub quiz and watched Tickers beat Snickers. Just about. We had pub games and enjoyed the beer more than the games. And we had a wax off where some of our brave men lost the hair from their arms, legs, back, stomach, chest and…underarms. Well played Arun, Adam, Charlie, Andrew and Joe. It wouldn’t have been me.

And for our big challenge we tackled 10 peaks in 10 hours in the Lake District. It was a very sunny day with a storm threatening the whole way around. I’m delighted to say that all thirty of us made it, and more importantly made it together. The fact that we entered the pub at 9 hours and 58 minutes just as the heavens opened made it all the sweeter I think. What a team effort!

We have raised over £12k before Gift Aid and have enjoyed doing so. Thanks to everyone who has contributed, we really appreciate it.

We’ll be looking to support another charity in 2019 but, to be honest, whoever we support will do well if they are as engaged, supportive and helpful as MS Society have been this year.  It’s quite easy for an organisation to raise funds for a charity but this year has been so much more than that. We have learned a great deal about the disease and the causes; we have met sufferers who have inspired and amazed us with their desire to live a normal life; we have learned about the root causes and what needs to happen to stop MS and we have seen how even a disease as hideous as this can be overcome with fortitude and bravery. It’s been fun and enlightening.

By Jason Peacock, Account Director a REaD Group

What does a day in the life of an Account Manager at REaD look like?

In short, a day in the life of an Account Manager is fun, challenging, collaborative, inspiring and hard work (did I say fun already?) and it’s most definitely rewarding. I would also be lying if I didn’t say occasionally it’s frustrating, but that’s just part of life right?

The fact is, as any person in any business working in an Account Management role will tell you, that every single day is different. And that itself is one of the brilliant things about the role.

An average day…

For me, every day starts with a coffee; a good strong coffee which I drink on the train to work while checking my diary and making a list of the things I need to get done for the day.

Once in the office, it’s full steam ahead. Another coffee on the go whilst reading and responding to urgent emails. Then a quick check-in with relevant internal teams on key projects and making sure I’m prepared for the meetings due to take place that day.

Internal meetings are relatively frequent. We may work in data, communications and technology, but we’re above all a people business and whether it’s face to face or via tele/video conference we work collaboratively to drive and deliver the work for our clients.

I’m working on a couple of large projects for my clients at the moment which have a lot of moving parts and regular catch-ups help keep everything on a smooth track.

The rest of my day typically consists of conducting client calls or meetings to present status updates on projects or, fresh thinking and new ideas to drive the clients’ business forward and meet their objectives.

I also spend time planning new work, compiling lists of next steps, sending follow-up emails, putting together timelines with internal stakeholders, scope of work estimates for the client, and opening project tickets.

The list could go on and on, but generally, it’s about keeping tabs on all projects and thinking about what needs to happen next.

As a role, it’s a hybrid of relationship management, project management, consultancy and sales. We keep clients happy, make them look good but also challenge their thinking.

There are of course the quieter days where meetings a less frequent and/or projects have slowed slightly which allows time to catch up on admin, think about future projects, find the next number on the advent calendar I received from the office secret ballot, think about what to buy for my Secret Santa gift, worry about what someone may buy me (!!)  and write the odd blog for the 12 days of Christmas.

So, what makes a good account manager?

To me, given the variety in the role there isn’t any one single thing that makes a great Account Manager.

Being a ‘people person’ helps. Someone who cares. Also the ability to listen – to discern what a client needs, and then fulfil that need – is a highly sought-after and invaluable skill.

Understanding their business challenges, their motivations and what makes them tick all help build and retain strong relationships, both internally and externally, which is of course key to building trust.

Being organized and wanting to be part of a team, so you can juggle multiple stakeholders and deliverables across multiple projects across multiple accounts, will also put you in good stead for a role in Account Management.

There are times you need tenacity – to take on, to look outside the box and solve a problem and there are other times when good commercial acumen, a cool head, diplomacy and sound judgement are needed.

It’s about being interested, being a team player, having boundless and relentless optimism and NOT being work shy.

What have I learned?

It’s not so much “learned” because I’m still learning. In the 20+ years I’ve worked in Account Management, I’ve challenged myself to learn something new every day.

From understanding new industry sectors, new personalities, new marketing technologies and to how to write new and complex data queries to learning more about Multiple Sclerosis (as a business we support the MS Society) and making “human mummy’s” with the office toilet roll whilst at the office bar on a Friday evening!

It’s impossible not to learn new things and be inspired when every day you’re surrounded by so many people from different backgrounds, with different interests and different skill sets.

The REaD Group Team accepting the Apteco Rising Star Award 2018

We were absolutely delighted to be acknowledged as Rising Star 2018 at the Apteco Partner of the Year Awards last night.

Winning this Award is the culmination of more than two years of innovation and endeavor at REaD Group and reflects a true team effort.

Having been one of the industries leading data providers for more than 25 years, adding to our service offering to help clients to maximise the effectiveness of data and how it is used, was a natural next step in the evolution of the business.

As a result we made the strategic decision to increase our capability and client base. We recruited a talented solutions team,  invested in our technical stack, defined a series of key objectives and focused our efforts in achieving them.

This Award is the culmination of more than two years of strategic endeavour at REaD Group and reflects the true team effort.

REaD Group Chairman and Founder, Mark Roy is extremely proud of the achievement, commenting : “The real triumph is in how far we have come in the last two years.  The solutions reflected by this award, that are delivering so much value to our clients, are a fantastic achievement for REaD Group – well done team!”

To be recognised as their fastest growing partner by Apteco is a credit to everyone involved and firmly establishes REaD Group as a trusted partner for the delivery of complex engagement solutions.

Much credit and congratulations to everyone involved!