31st December 2016
REaD Group are delighted to announce that one of our in-house Insight team, Andrea Baroni, has been recognised as a SAS software award winner!
Graduating with a Distinction MSc in Management Science and Marketing Analytics from Lancaster University, Andrea was awarded the SAS Prize for achieving the best marks in the SAS Programming module and also for best use of SAS in a final project submission.
Having joined REaD Group’s Insight team in August 2016, Andrea is already utilising his award winning SAS skills to provide exceptional insight for our clients, including customer profiling and segmentation analyses.
In a world of sophisticated and digital savvy consumers, using effective Insight to turn raw data into meaningful and profitable action is no longer a nice to have. Using SAS, and other advanced analytical tools is driving our ability to provide powerful analytical support .
Talk to us today about our Insight services
30th September 2016
REaD Group are delighted to named as winner of the Outstanding Data Focused Agency award at 2016 Database Marketing Awards. Celebrating the very best of data-led marketing, the award was presented to CEO, Jon Cano-Lopez at a glittering ceremony hosted by Bill Turnbull. Organised by Database Marketing magazine, the oldest and now only specialised title serving the industry, the Awards are a well-established highlight of the calendar.
Being recognised as the best in class for data-focus is the culmination of a period of reinvention, innovation and drive for excellence at REaD Group – driven by the evolution of the data marketing landscape and the changing needs of our clients.
So why did we win?
Data sits at the heart of everything that we do. Our UK consumer knowledgebase, developed over the last two years, The Oracle, has taken data understanding to a whole new level. A data source that compiles the industries most respected data sources into one place – Active, Acxiom, two consumer information services and many others. That data is fixed at the most robust place – the home address – then extrapolated across email, social media, mobile, direct mail and web behaviour.
Our data has transformed the way in which our clients are able to view and understand their customers and prospects.
We have built technology that exploits our award winning hygiene suite, Qinetic, so that our data asset self-perpetuates with new occupiers, move to addresses and the flagging of deceased and Gone Aways from the file.
The result being the most up to date and accurate collection of data in the UK.
We delivery an analytical solution that influences, with confidence, our clients’ communication strategies. This allows our clients to truly integrate campaigns, interpret that reaction and actions from one channel across to another, whilst using this data to deliver better outcomes for consumers and brands.
Retention is more important than ever – our insight allows our clients to treat every customer as an individual, driving engagement and adding value.
Combining these robust services represent the bedrock of modern database marketing and ideally positions REaD Group to provide bespoke solutions across many sectors and brands.
Contact our team today to find out how we can help you achieve success from your data.
10th June 2016
It is estimated that in the twelve months following an individual’s death, a whopping 110 items of marketing can be received in their name. With upwards of 580,000 people dying each year in the UK (based on ONS figures), this amounts to nearly 64 million pieces of unnecessary and damaging, direct mail landing on doormats and in inboxes annually.
Receiving this mail not only upsets the family and relatives of the deceased individual, but also increases the risk of brand damage for an organisation, and creates environmental harm and monetary waste.
To tackle this problem, REaD Group launched The Bereavement Register in 2000 – a continuously evolving marketing suppression list of deceased individuals in the UK. Since then, our team of dedicated TBR heroes work hard to ensure we the UK public is protected from this upsetting side to direct mail.
Since its origin, we have estimated that The Bereavement Register has prevented upwards of half-a-billion items of post being sent to the deceased!
“I understand first-hand the distress caused to bereaved families when direct mail is received after a person has died. I continued to receive mail address to my late wife, Sarah, months after her death. This was upsetting for me, but especially for our young children,” explains Mark Roy, Chairman. “I was in the perfect position to do something about it, and subsequently, TBR was born.”
The service is now used to screen over 70% of all direct mail sent in the UK, and is continuously growing.
TBR has a consumer website and phone number to call, as well as our FREEPOSR TBR Folders, which are distributed to UK Registrars, funeral directors, hospitals, hospices, police liaison officers, solicitors, charities and coroners.
To find out more, please visit www.thebereavementregister.org.uk.
14th May 2016
1 – Tell us about yourself – what’s the story so far?
I’ve been involved with data for around 20 years, staring at a business publishers in SOHO rising to Data Governance lead at one of the leading loyalty companies in the UK .…When I started in data I used floppy disks that had a mass storage of 240mb!! Not sure if the younger generation know what those are….
2 – Tell us about your role at REaD Group – what does compliance really mean?
Compliance to me is making sure the information we collect , manage and distribute is something we can trust and is fully transparent, in turn that gives our clients confidence, I suppose I’m the ‘ rules and regulation’ man… but let’s be clear I’m not an Auditor!
3 – What changes in the industry can we expect to see in 2016?
We will be hearing more about cybersecurity with cyber-attacks becoming ever more frequent and increasingly damaging. In addition we will also see mobile commerce grow as the desktop loses its primary place. I also believe the retention, interaction and long-term engagement of consumers will be an even smaller target to hit as we see the rise of the savvy consumer….and what’s going to gain real momentum in 2016 is the impending GDPR.
4 – What inspires you?
People with drive, determination, positive attitudes and to be honest my Dad – he never sits down and just keeps going.
5 – Who has been your business mentor?
There’s a few to mention, so I won’t pick just one… One of those mentors said ‘knowledge is power’ (yes it sounds corny….) but boy has it been true over the years.
6 – What attracted you to the REaD Group?
I’ve had a business relationship with the REaD group for many years and have always been impressed with their skill to keep moving forward and create valuable data driven marketing services for it clients.
7 – What do you like to do in your spare time?
As most people have noticed in the Office – Road Cycling. I love the open road and if I had a time machine I’d go back and be part of the pro peloton!