It has never been more crucial to ensure marketing communication is compliant, responsible and ready for 2021! Customer data is decaying at a faster rate than ever before – it’s bad news for your brands decisions, marketing campaigns and reputation. Follow our data guidelines to make this year your ‘data’ year!
You MUST remove deceased contacts to avoid distress to relatives and associated brand damage. especially in these uncertain times. Why not use a credible suppression file such as REaD Groups definitive Goneaways and Suppression files (GAS)
It’s the law to keep your supporters and prospect data clean and accurate! GDPR Article 5.1 (d) specifies explicitly that data must be kept “accurate and, where necessary, kept up to date”
Clean, accurate and good quality data means better, informed decisions and targeted campaigns for your customers this year.
Reduce campaign costs and improve delivery rate.
Good quality data is proven to enhance campaign performance – Recent work with an outdoor clothing and equipment retailer saw an 86% uplift in sales from a direct mail campaign in 2020.
Improve your campaign ROI by sending campaigns that are accurate. For both online and offline marketing, prospects should be addressed and delivered too correctly.
Protect your brand from the reputational damage caused by sending incorrectly addressed mail and mailing gone-aways. REaD Groups GAS Reactive provides verified forwarding addresses and new occupier details.
Improve customer perception and brand experience. Customers expect their data to be accurate, responsible and compliant.
It is now far easier to manage your data responsibly and maintain a high standard of accuracy and compliance. With a range of providers and a choice of services available to suit your brands needs and frequency:
- Integrated via API for real-time screening.