For over 30 years, REaD Group have taken the lead in planning strategies and multi-channel communications. Delivering acquisition and retention for our clients using insight-driven recommendations to optimise marketing budget and maximise return on investment. Giving brands the knowledge and services to make accurate, trusted and effective marketing decisions for their brand.
Combining attitudinal, social and opinion data with REaD Group’s comprehensive demographic and lifestyle UK database, and drawing on our award-winning insight expertise, we provide a one-stop shop for multi-channel marketing. Our objective is to provide clients with an in-depth understanding of the UK consumer market using our experience across multiple industry sectors. We specialise in both online and offline channels and understand that no one channel works in isolation:
- Direct Mail
- Partially Addressed Mail
Our campaign planning services (whether acquisition or retention) ensure a holistic and insight-driven approach. Giving clients the confidence that every pound spent is being optimised in the most appropriate and relevant channels top deliver the best results.
For more information check out our Trusted Solutions Page