<noscript><iframe height="0" width="0" style="display:none;visibility:hidden" data-src="https://www.googletagmanager.com/ns.html?id=GTM-MKPHF74" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MKPHF74" height="0" width="0" style="display:none;visibility:hidden">

<img alt="" src="https://secure.tool3sign.com/181340.png" style="display:none;" />

News and blog

News and views from the REaD Group team

REaD Group > News

1 2 3 4 … 9

<img data-src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg">

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/05/Chris-Blog-328x184.png" alt="a pair of scales weighing 'opportunity' and 'cost'" width="200" height="150">

a pair of scales weighing 'opportunity' and 'cost'

Data Quality – An opportunity or a cost?

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/04/CDO-Blog-Image-03-328x184.png" alt="man removing shirt to reveal CDO superhero logo" width="200" height="150">

The New World Order – Chief Data Officers exist!

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/02/Calm_Logo-328x184.jpg" alt="CALM - The Campaigning Against Living Miserably logo" width="200" height="150">

REaD Group Charity of the year 2019 – CALM

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/03/future-is-now-Image-328x184.png" alt="robot dancing with disco ball , title - The Future is Now?" width="200" height="150">

robot dancing with disco ball , title - The Future is Now?

DMA Future of Customer Engagement: The Future is Now?

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/03/Website-Blog-328x184.png" alt="REaD Group CEO, Jon Cano-Lopez, with DataIQ100 logo" width="200" height="150">

Jon Cano-Lopez confirmed as one of the UK’s Top Data Enablers in 2019 DataIQ 100

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/02/CIM-LinkedIn-Image_Linked-In_Linked-In-328x184.png" alt="CIM Marketing Excellence Award Finalists - REaD Group" width="200" height="150">

CIM Marketing Excellence Award Finalists - REaD Group

CIM Marketing Excellence Awards 2019: Best Use of Data and Insight

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/02/Customer-Engagement-328x184.png" alt="customer engagement: expectation vs reality" width="200" height="150">

customer engagement: expectation vs reality

Customer Engagement: Expectation vs Reality

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/01/Pants-Image-328x184.png" alt="red, green and blue underpants on a washing line with the text 'treat your passwords like your underwear'" width="200" height="150">

red, green and blue underpants on a washing line with the text 'treat your passwords like your underwear'

Data Protection: Why passwords are like pants

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/01/Daz-Blog-03-328x184.png" alt="Red box with REaD Group DaaS logo - 'Data Cleaning in real time!'" width="200" height="150">

How clean is your data?

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/12/12-day-MS-Blog-328x184.png" alt="MS Society logo on grey background with white trees border" width="200" height="150">

Our Charity of the year – MS Society

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/12/9-Festive-Account-Managers-1-328x184.png" alt="" width="200" height="150">

A day in the life of an account manager

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/11/6-Months-on-GDPR-328x184.png" alt="6 months on post-GDPR" width="200" height="150">

6 months on post-GDPR

184 days post-GDPR – reasons to be cheerful!

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/11/Black-Friday-Blog-328x184.png" alt="Black Friday written on white tags on black background" width="200" height="150">

Black Friday written on white tags on black background

Black Friday, Cyber Monday and Review Tuesday

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/11/Need-for-speed-LinkedIn-Image-328x184.png" alt="Speedometer on a blue background with REaD Group's data as a service logo" width="200" height="150">

The Need for Speed

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/11/Apteco-Rising-Star-Award-2018-team-pic-main-328x184.png" alt="The REaD Group Team accepting the Apteco Rising Star Award 2018" width="200" height="150">

The REaD Group Team accepting the Apteco Rising Star Award 2018

Apteco Rising Star Award reflects new era for REaD Group

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/11/The-price-is-loyalty-Blog-Image-328x184.png" alt="'the price of loyalty' written on red price tag on grey background" width="200" height="150">

'the price of loyalty' written on red price tag on grey background

The Price of Loyalty

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/11/Porridge-Blog-Image-328x184.png" alt="" width="200" height="150">

Responsible Marketing – just add common sense!

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/09/LinkedIn-Clean-data-is-required-by-GDPR-328x184.png" alt="newspaper headline reading 'clean data is required by GDPR!'" width="200" height="150">

newspaper headline reading 'clean data is required by GDPR!'

5 really good reasons to keep your data clean

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/09/IMG_9724-328x184.jpg" alt="podium tables branded with the REaD Group logo with poscards and pens on top" width="200" height="150">

REaD Group Summer Soirée 2018

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/08/Segmentation-Blog-328x184.png" alt="cartoon of REaD Group Director, Scott Logie, running with a glass of wine surrounded by a dog, 3 cats and chickens as an example of segmentation" width="200" height="150">

cartoon of REaD Group Director, Scott Logie, running with a glass of wine surrounded by a dog, 3 cats and chickens as an example of segmentation

What? – I’m in the Segment that loves Segmentation!

Read more

<img data-src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg">

1 2 3 4 … 9

<img data-src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg">

<noscript><iframe height="0" width="0" style="display:none;visibility:hidden" data-src="https://www.googletagmanager.com/ns.html?id=GTM-MKPHF74" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MKPHF74" height="0" width="0" style="display:none;visibility:hidden">