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News and blog

News and views from the REaD Group team

REaD Group > News

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two hands holding a crystal ball with '2020' written on it in red writing

2020 Predictions: The year of responsible marketing

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stressed man in business attire on red background with accusatory fingers pointing at him

Data Management: Whose job is it anyway?

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Boxes and bags that read 'Black Friday' and 'Cyber Monday' on green background

Black Friday: Let’s get personal

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Power in Partnership

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4 loyalty cards on pink background

Clubcard Plus: Putting a price on loyalty

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cartoon man hugging a giant red heart that says 'Miss you already'

The big switch: If leaving me is easy…

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cartoon man wearing marigolds with bucket of cleaning products with title 'Data Quality: Sex appeal isn't everything'

Data Quality: Sex appeal isn’t everything

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Title 'SEE THE LIGHT' with LI in white text against a red sunset background and silhouette of birds flying above

See the LI-ght: Beyond consent

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'one in five (19%) businesses have lost a customer due to incomplete or inaccurate data.' image of large hand and arm dropping a customer

Data Challenges: Inaccurate data = lost customers

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'Bot or not - and does it matter? in Back to the Future style writing

Bot or not – and does it matter?

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'the discerning marketer' - female outline surrounded by marketing related icons

The Discerning Marketer’s Guide to Buying Marketing Data

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The Propensity to eat late night chocolate

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And the winner is…. Data!

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Big SHIFT project wins another Award! Best use of Insight at National Fundraising Awards

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The teams at Marie Curie and REaD Group, winners at the Insight in Fundraising awards 2019

Insight in Fundraising Award Winners!

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hand holding four aces and two die

Why data-driven decisions beat intuition

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Silent Retreat: Keeping Quiet for CALM

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'GDPR 12 Months on' next to stopwatch

GDPR: 12 months on…

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REaD Group shortlisted for the DataIQ Awards 2019!

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a pair of scales weighing 'opportunity' and 'cost'

Data Quality – An opportunity or a cost?

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