News and blog

News and views from the REaD Group team

REaD Group > News

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direct mail stat

Why there has never been a better time to use Direct Mail!

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Dan Fossaceco - Lead Generation Director at REaD Group

It’s Data, But Not as We Know it…

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photograph of hand writing the words Direct Mail

Much needed clarity from ICO on Legitimate Interest and Direct Mail!

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information security posters displayed in the office at REaD Group

Information Security: Small changes in company culture go a long way…

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travel

Destination Unknown

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engagement

How to Read Trends and Engage with People

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consumer consent

Consent – A Chance to Segment or Lament

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thinking

Contact Management in an Omni-channel World

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machines

Customer Engagement – The Rise of the Machines

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Dean Standing - Client Services Director at REaD Group

REaD Group appoints Dean Standing as new Client Services Director

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data

Big Data, Big Issues: What should be top of the agenda for data marketers in 2017?

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grid

SAS software award winner in our midst!

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segment

The Joy of Sex

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money exchange

Should insurers buy data direct from their customers?

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customer engagement

Customer Engagement in the Insurance Market

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banner for dbm awards 2016 - outstanding data focused agency winner

REaD Group win Outstanding Data Focused Agency at Database Marketing Awards 2016

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red lights on highway at night indicating fast moving traffic

Time for insurers to claw back the customer from the Meerkat

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data processors

Big Data: Big Buzzword. Fast Data is the real challenge

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bereavement register

The Bereavement Register

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Andy Bridges

Introducing… Andy Bridges, Data Quality and Governance Manager

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