<img alt="" src="https://secure.tool3sign.com/181340.png" style="display:none;" />

News and blog

News and views from the REaD Group team

REaD Group > News

1 2 3 4 5 … 12

<img data-src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg">

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2020/02/Website-328x184.png" alt="two hands holding a crystal ball with '2020' written on it in red writing" width="200" height="150">

two hands holding a crystal ball with '2020' written on it in red writing

2020 Predictions: The year of responsible marketing

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2020/01/Blog-Image-for-website-328x184.png" alt="stressed man in business attire on red background with accusatory fingers pointing at him" width="200" height="150">

stressed man in business attire on red background with accusatory fingers pointing at him

Data Management: Whose job is it anyway?

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/11/Website-Black-Friday-328x184.png" alt="Boxes and bags that read 'Black Friday' and 'Cyber Monday' on green background" width="200" height="150">

Boxes and bags that read 'Black Friday' and 'Cyber Monday' on green background

Black Friday: Let’s get personal

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/11/Website-V2-328x184.png" alt="Apteco rising star awards from 2018 and 2019 in front of REaD Group logo" width="200" height="150">

Power in Partnership

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/11/Website-Image-328x184.png" alt="4 loyalty cards on pink background" width="200" height="150">

4 loyalty cards on pink background

Clubcard Plus: Putting a price on loyalty

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/10/Scott-Blog-Blog-for-website-328x184.png" alt="cartoon man hugging a giant red heart that says 'Miss you already'" width="200" height="150">

cartoon man hugging a giant red heart that says 'Miss you already'

The big switch: If leaving me is easy…

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/10/Data-Quality-Website-Image-328x184.png" alt="cartoon man wearing marigolds with bucket of cleaning products with title 'Data Quality: Sex appeal isn't everything'" width="200" height="150">

cartoon man wearing marigolds with bucket of cleaning products with title 'Data Quality: Sex appeal isn't everything'

Data Quality: Sex appeal isn’t everything

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/10/LI-Blog-Website-Image-328x184.png" alt="Title 'SEE THE LIGHT' with LI in white text against a red sunset background and silhouette of birds flying above" width="200" height="150">

Title 'SEE THE LIGHT' with LI in white text against a red sunset background and silhouette of birds flying above

See the LI-ght: Beyond consent

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/08/Data-Challenges-19-Blog-Image-328x184.png" alt="'one in five (19%) businesses have lost a customer due to incomplete or inaccurate data.' image of large hand and arm dropping a customer" width="200" height="150">

'one in five (19%) businesses have lost a customer due to incomplete or inaccurate data.' image of large hand and arm dropping a customer

Data Challenges: Inaccurate data = lost customers

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/08/Bot-or-not-Blog-Image-01-328x184.png" alt="'Bot or not - and does it matter? in Back to the Future style writing" width="200" height="150">

'Bot or not - and does it matter? in Back to the Future style writing

Bot or not – and does it matter?

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/07/The-Discerning-Marketers-Guide-to-buying-data-328x184.png" alt="'the discerning marketer' - female outline surrounded by marketing related icons" width="200" height="150">

'the discerning marketer' - female outline surrounded by marketing related icons

The Discerning Marketer’s Guide to Buying Marketing Data

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/07/Prospensity-Blog-Website-328x184.png" alt="chocolate bar with REaD Group logo and title 'The propensity to eat chocolate'" width="200" height="150">

The Propensity to eat late night chocolate

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/07/The-winner-is_Blog-328x184.png" alt="" width="200" height="150">

And the winner is…. Data!

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/07/WINNER-Fireworks-LinkedIn-328x184.png" alt="" width="200" height="150">

Big SHIFT project wins another Award! Best use of Insight at National Fundraising Awards

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/06/Awards2-328x184.jpg" alt="The teams at Marie Curie and REaD Group, winners at the Insight in Fundraising awards 2019" width="200" height="150">

The teams at Marie Curie and REaD Group, winners at the Insight in Fundraising awards 2019

Insight in Fundraising Award Winners!

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/05/Scott-Blog-Website-328x184.png" alt="hand holding four aces and two die" width="200" height="150">

hand holding four aces and two die

Why data-driven decisions beat intuition

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/05/Silent-retreat-328x184.jpg" alt="View from the Silent Retreat in Bali with Campaign Against Living Miserable (CALM) logo" width="200" height="150">

Silent Retreat: Keeping Quiet for CALM

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/05/GDPR-Blog-Website-328x184.png" alt="'GDPR 12 Months on' next to stopwatch" width="200" height="150">

'GDPR 12 Months on' next to stopwatch

GDPR: 12 months on…

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/05/Fireworks-2-linkedin-328x184.png" alt="DataIQ Awards logo with fireworks in the background" width="200" height="150">

REaD Group shortlisted for the DataIQ Awards 2019!

Read more

<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/05/Chris-Blog-328x184.png" alt="a pair of scales weighing 'opportunity' and 'cost'" width="200" height="150">

a pair of scales weighing 'opportunity' and 'cost'

Data Quality – An opportunity or a cost?

Read more

<img data-src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg">

1 2 3 4 5 … 12

<img data-src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://readgroup.co.uk/wp-content/themes/readgroup/assets/images/icon-chevron-right.svg">