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News and blog

News and views from the REaD Group team

REaD Group > News

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<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/02/Customer-Engagement-328x184.png" alt="customer engagement: expectation vs reality" width="200" height="150">

customer engagement: expectation vs reality

Customer Engagement: Expectation vs Reality

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<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2019/01/Pants-Image-328x184.png" alt="red, green and blue underpants on a washing line with the text 'treat your passwords like your underwear'" width="200" height="150">

red, green and blue underpants on a washing line with the text 'treat your passwords like your underwear'

Data Protection: Why passwords are like pants

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How clean is your data?

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Our Charity of the year – MS Society

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A day in the life of an account manager

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6 months on post-GDPR

184 days post-GDPR – reasons to be cheerful!

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Black Friday written on white tags on black background

Black Friday, Cyber Monday and Review Tuesday

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The Need for Speed

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The REaD Group Team accepting the Apteco Rising Star Award 2018

Apteco Rising Star Award reflects new era for REaD Group

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'the price of loyalty' written on red price tag on grey background

The Price of Loyalty

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Responsible Marketing – just add common sense!

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newspaper headline reading 'clean data is required by GDPR!'

5 really good reasons to keep your data clean

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REaD Group Summer Soirée 2018

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cartoon of REaD Group Director, Scott Logie, running with a glass of wine surrounded by a dog, 3 cats and chickens as an example of segmentation

What? – I’m in the Segment that loves Segmentation!

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<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/08/Blog-Image-Stamp-Final-01-328x184.png" alt="grey postage stamp with an envelope on it which reads '10 compelling reasons to use Direct Mail'" width="200" height="150">

grey postage stamp with an envelope on it which reads '10 compelling reasons to use Direct Mail'

10 compelling reasons to use Direct Mail!

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<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/08/New-Rules-Cover-final-328x184.png" alt="Red book with the title 'GDPR: New Rules'" width="200" height="150">

Red book with the title 'GDPR: New Rules'

We’ve got new rules, don’t doubt ‘em

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<img class="lazyload" src="https://readgroup.co.uk/wp-content/uploads/2018/08/Make-your-bike-go-faster-FINAL-04-328x184.png" alt="silhouette of a bicycle on a road with the Eiffel Tower in the background" width="200" height="150">

silhouette of a bicycle on a road with the Eiffel Tower in the background

Making your bike go faster

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gdpr words

GDPR: ‘Necessary’? ‘Misunderstood’? Or ‘a pain in the a**e’?

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loyalty scheme

Long Live the Loyalty Scheme! Staying Relevant in Retail post-GDPR

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REaD Group staff completing the ten peaks challenge for MS Society

Mud, Sweat and Tears: The REaD Group 10 Peaks Challenge!

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