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News and blog

News and views from the REaD Group team

REaD Group > News

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REaD Group Team in CALM vests at Asics 10K

Proud to be supporting Campaign Against Living Miserably (CALM)

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It’s not a choice, it’s the law!

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REaD Group acquires UKChanges assets

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REaD Group and More Metrics launch COVID-19 risk model

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7 steps to successful direct mail

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Are you addicted to bad data?

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Jon Cano-Lopez named in 2020 DataIQ 100 most influential people in data list:

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Coronavirus and Direct Mail

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Business as usual for REaD Group during COVID-19 situation

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Adam Tolcher and Louis Sage in front of the REaD Group stand at Fundraising Live 2020

Fundraising Live and CDAO UK: Keeping it personal

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two hands holding a crystal ball with '2020' written on it in red writing

2020 Predictions: The year of responsible marketing

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stressed man in business attire on red background with accusatory fingers pointing at him

Data Management: Whose job is it anyway?

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Boxes and bags that read 'Black Friday' and 'Cyber Monday' on green background

Black Friday: Let’s get personal

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Power in Partnership

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4 loyalty cards on pink background

Clubcard Plus: Putting a price on loyalty

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cartoon man hugging a giant red heart that says 'Miss you already'

The big switch: If leaving me is easy…

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cartoon man wearing marigolds with bucket of cleaning products with title 'Data Quality: Sex appeal isn't everything'

Data Quality: Sex appeal isn’t everything

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Title 'SEE THE LIGHT' with LI in white text against a red sunset background and silhouette of birds flying above

See the LI-ght: Beyond consent

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'one in five (19%) businesses have lost a customer due to incomplete or inaccurate data.' image of large hand and arm dropping a customer

Data Challenges: Inaccurate data = lost customers

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'Bot or not - and does it matter? in Back to the Future style writing

Bot or not – and does it matter?

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