REaD Group acquires UKChanges assets to create the perfect blend of market leading technology and data
REaD Group have acquired UKChanges’ key assets, including their market-leading data management platforms from its administrator.
Due to difficult market conditions exacerbated by the Covid-19 crisis, data specialists UK Changes was forced to go into administration in April. Having reached agreement with the administrators, we have taken over ownership and management of UK Changes’ assets, including its data management platforms, ukc>online and ukc>connect.
Taking ownership of these key assets enables us to combine UKChanges’ technical platforms with its leading data products to create the perfect blend of market leading technology and data.
The platforms will be incorporated into our product portfolio with immediate effect, and REaD’s experienced Operations and Account Management teams are working hard to ensure a smooth transition for current users of the products and delivering the high-quality service levels that REaD prides itself on.
We are, of course, saddened by the liquidation of UKChanges, however, the opportunity to acquire these technically excellent platforms could not be overlooked. The combination of these first-class platforms and REaD’s unparalleled data and seamless API connectivity creates a unique offering for UK businesses and marketers.
Naturally, our immediate priority is to ensure a smooth and seamless transition for users as we incorporate the new technology. The acquisition accelerates our development plans to provide seamless access to our broadening portfolio of assets giving both our existing and new customers greater choice and capability with which to deliver their campaigns.
This is an exciting development for REaD so more news and updates will follow over the coming weeks.