Prospectus for Charity

Prospectus for Charity delivers the ability to develop highly targeted donor acquisition for your charity or cause, at scale, per channel and with an intelligent level of insight to target your message according to the individual.

It is the most comprehensive data set designed specifically for the charity sector to effectively reach and engage with more of the right people – and maximise donor acquisition.

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The introduction of the General Data Protection Regulations in May 2018 was a watershed moment in charity marketing and communications.

The ICO has provided guidance that confirms that direct mail is allowed under legitimate interest, if it passes a three-part test – including a balancing test, stating that “you still need to do some work to identify your precise purpose and show that it is legitimate in the specific circumstances”.

If thoughtfully and responsibly executed and with all the obligations required under GDPR to use legitimate interest properly met – direct mail is an incredibly effective and powerful channel for response rates and engagement. It should remain an important part of charities’ fundraising efforts.

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‘‘REaD Group are an extremely professional and flexible organisation to work with. All business decisions are made in full consultation, with Macmillan’s needs and requirements always remaining paramount. REaD Group consistently looks to better their service, and offer advice and expertise to ensure Macmillan remain at the forefront of data quality. Refreshingly, REaD Group also continually looks for ways to become more cost efficient and to pass cost savings to us.’’

Cara Eaton
Data Analysis Team Manager, Macmillan Cancer Support

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