As an established UK data and insight company with years of experience and expertise of working with Charities of all sizes, we are confident that we can provide a range of services to help you to cost effectively acquire new supporters and maximise the value of your existing supporter base, now and in the future.

We hold the most comprehensive database of marketable consumers in the UK, with 50 million records and hundreds of variables to help charities to execute highly targeted campaigns – supported by the most robust compliance and permissions management processes in the market.

We understand the value of using insight to drive acquisition strategies for our clients; our business is built on harnessing the value of consumer insights to deliver targeted acquisition and retention communications.

We see ourselves as a partner and our approach is truly consultative, working closely with our clients to ensure projects deliver the desired outcomes. We believe we can really make a difference for any charity large or small – and that we have the data, skills and people to help you achieve your goals.

How we support charities

Prospectus for Charity

Prospectus for Charity delivers the ability to develop highly targeted donor acquisition for your charity or cause, at scale, per channel and with an intelligent level of insight to target your message according to the individual.

It is the most comprehensive data set designed specifically for the charity sector to effectively reach and engage with more of the right people – and maximise donor acquisition.

Contact our charity sector specialist, Louis Sage, today at louis.sage@readgroup.co.uk to discuss how we can help you to optimise your data strategy!

Find out more about ProspectUs for Charity

Applying Covid – 19 Risk Data for Marie Curie

Using open source, publicly available data, REaD Group partner More Metrics created a set of data models that explore the impact of Covid-19 on the UK population. REaD Group has added this valuable data into our data estate and can advise marketers on how to apply it to make sensible, sensitive decisions and inform their marketing strategy, supporting data-driven decisions and responsible marketing.

Marie Curie were given free access to the data for all of the UK, at various geographic levels including ward and Clinical Commissioning Groups (CCG).  Marie Curie then produced a set of interactive maps, using powerbi, that are updated on a weekly basis and can be used across all of the organisation to help support decision-making.

 

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‘‘REaD Group are an extremely professional and flexible organisation to work with. All business decisions are made in full consultation, with Macmillan’s needs and requirements always remaining paramount. REaD Group consistently looks to better their service, and offer advice and expertise to ensure Macmillan remain at the forefront of data quality. Refreshingly, REaD Group also continually looks for ways to become more cost efficient and to pass cost savings to us.’’

Cara Eaton
Data Analysis Team Manager, Macmillan Cancer Support

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The introduction of the General Data Protection Regulations in May 2018 was a watershed moment in charity marketing and communications.

The ICO has provided guidance that confirms that direct mail is allowed under legitimate interest, if it passes a three-part test – including a balancing test, stating that “you still need to do some work to identify your precise purpose and show that it is legitimate in the specific circumstances”.

If thoughtfully and responsibly executed and with all the obligations required under GDPR to use legitimate interest properly met – direct mail is an incredibly effective and powerful channel for response rates and engagement. It should remain an important part of charities’ fundraising efforts.

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Red charity ribbon icon on white background and REaD Group logo

Helping Charities to maximise the value of their fundraising